Heinz Ketchup Rhetorical Analysis Argument

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Most of the time advertisers misrepresent the products they sell to the general public. They often claim that with their product it can create a better life experience for the person than without it. Consuming these advertisements constantly creates curiosity amongst the buyer, which leads us to the making the decision whether we want to purchase Product A or Product B. Advertisers understand this and try to make the decision for you on an unconscious level through visual rhetorics involving pictures, phrases, or videos. From colors, shapes, words said, to even race; any of these can create the perfect pitch for their target audience to buy. Profits are the determining factor when dealing with advertisements and the companies are trying to draw in an audience in with whatever they feel will connect their products to that specific audience. We can distinguish the type of advertisement through 3 appeals - ethos, pathos, and logos. Furthermore, examining a Heinz Ketchup ad from 2013, we’ll detail how this ad influences the purchasing power with a simple image focused on their bottled ketchup. The advertisement is an image of a Heinz…show more content…
With pathos, advertisers rely on emotions to get their point across, whether it brings sadness, fear, or even desires. Heinz strategically uses desires, because we all yearn to be young, wild, and free. What they did was find something that can touch us all, and they found it with a school photo. The innocence of the school picture would not give off the impression of anything harmful or toxic for the consumer. This feeling is projected to me when I see the picture. To create a more detailed experience, the company made sure to show the hair was not full, but spike just like children’s hair is today. The reason behind this again was to create the most minute doubt in the audience head, that the bottle of tomatoes and sugar was something that could be relatable to them and their
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