“reliability”, “gentleness”, “protection”, “high quality”, “feeling good”, and other “reasonably priced”. The first challenge faced by Nivea in the late 1960s and early 1970s was it faced competition in 60 years. Henkel-Khasana a small German toiletries company and subsidiary of Henkel, launched its own multi-purpose crème which was a direct copy of Nivea Crème. Other companies including Ponds, Unilever, and
In order to obtain long-term profitability, companies must create and sustain a strong competitive advantage. In the quest for creating competitive advantage, companies struggle to build unique capabilities and to acquire the means to protect these capabilities. Consider the purchase of a Pepsi can. In the local supermarket the consumer considers buying the drink as part of a 6-pack for the smallest price available. However, the same consumer may pay even 50% more for a single can of Pepsi sold from
attractiveness of the destination has a great influence on determining a person’s destination of choice, expectations/ satisfaction, intentions to revisit, perceptions of benefits and motivations, the amount of money spent and the duration of stay (Henkel, Agrusa & Tanner., 2006). Countries all over the world have analysed a wide scope for this market and are trying hard to capture a large market share by attracting a large number of tourists with their destinations specific attributes and wide variety
A PROPOSAL ON: THE EFFECT OF INTERNAL BRANDING ON THE BRAND COMMITMENT OF BANKS IN GHANA. A CASE STUDY OF GCB BANK LIMITED PRESENTED BY: PETER OSEI OPPONG 1.1 Introduction Establishment of companies offering similar products with ranging quality has occasioned the needs for brands today to create differentiation on markets as well as reducing risk for customers regarding their purchase decision (Balmer & Gray 2003; Kapferer 2008). This has become importance since customers do
Internship Report on “A STUDY ON LIQUIDITY ANALYSIS IN JYOTHY LABORATORIES LIMITED” BY UMAKANTH P USN: 1AM13MBA57 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfilment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Ms. Madhura Yadav C Mr. Ramakrishnan Associate Professor
Ref: EXCUTIVE SUMMARY Consumer is the king of any business activity. It is very important for any marketing person to know how the consumer perceives different things and how he behaves accordingly. So consumer research is impact for the success of any marketing effort. Hence an attempt is made in the present chapter to study the behavior and perception of consumer. First of all perception is the defined as the process of receiving, selecting, organizing, interpreting, checking and
By Somal Kant Under the guidance of Mrs Tripti Chordia Dr Manojit Chattopadhyay Chief Marketing Officer Professor doodleblue Innovations Private Ltd
Effect of brand trust, brand image on customer brand loyalty in FMCG sector at Egypt ABSTRACT: Purpose- The purpose of this research is to identify and study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Design/Methodology/Approach- 26 variables have been explored using literature reviews and exploratory survey of consumers from different income levels, different lifestyle. Data obtained from the reliable sources (e.g. press releases, Science Direct