H & M's Replenishment Strategy Case Study

8.1.1.3 Hennes and Mauritz AB ‘ s aggressive discount strategy

If you ever enter an H&M’ s store, you can see that they always have items on sale, this is a good strategy because schedule or not, customer can always find something at a reduced price, they have promotion every month.. However, at Zara, they have seasonal discounts, Zara has two major sales per year on June and December. has sometimes, there is nothing on sale. This is what makes the tremendous difference between both organizations.

8.1.1.4 Replenishment strategy

Compared to H&M, Zara has a very consistent rate of products replenishment, however H&M’ s replenishment system is much more sophisticated but the company has new items in stores every week. Women section is the most replenished one of all sections in H&M stores.

8.1.1.5 How both companies communicate with their customers

Although this firm is not as successful as Hennes and mauritz AB is, but it is a major competitor because as H&M, Forever 21 is also known for using the quick response strategy to supply season-in clothing products, beauty items, shoes, and accessories to the Gen Y customers.

8.1.3.1 Forever 21 ‘s marketing strategies

Like many other players, Forever 21 strengthens its online presence in a daily basis with a well designed website where customers can find almost all their offerings and pleasantly easy shopping experience. As they know, the impact that social media has on today generation, They use social media platforms to communicate their message to theirs customers. They have created Forever 21 Social Media Hub where, their customers can find a visual collage of their latest trends. They prefer to invest more into their products and stores than launching high-profile advertising campaigns. The main marketing strategies that are used by Forever 21 we have found