Henri Claude Cosmetics Case Study Solution

Henri-Claude Cosmetics (HCC) is a very successful French cosmetics and personal-care company. It has created highly successful perfumes, body products and body cologne for both male and female under the name of Physique. Lately, two more HCC outlets are opened in Malaysia and it has attracted a lot of customers to visit. However, as we know that flowers never last forever, there has been a downfall in HCC due to various problems. Hence, HCC should implement effective solutions to solve all of its issues as soon as possible by conducting survey, differentiate the products in term of experience and packaging and create customer database.
Firstly, the Physique products created by HCC are limited in its choices of scents or fragrances. Over the years, it only comes up with a few mainstream scents such as lime citrus, fresh water, dark woods and warming spices. To overcome with this kind of problem, an online or in-store survey can be conducted to find out

To cope with this problem, HCC should try to differentiate its products in term of experience and packaging. Therefore, they should differentiate their products by using a combination of tactics. For an example, HCC can give free trials of perfumes in their outlets to its customers, as well as offer special package to customers such as allowing them to purchase miniature perfume sets that comes in 5-10ml each bottle. However, HCC will gain a huge loss from giving free sample of perfume because there might be an incur expenses in giving free trails of perfume to customers. Despite of its price or durability, these benefits will attract the customers as HCC offers them opportunity to experience several fragrances at once. Thus, to solve the problem of price and durability, HCC should differentiate its products in terms of services and