Henry Mintzberg Strategy Analysis

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Henry Mintzberg explains strategy in a form of 5 P’s. These are five different definition/ approaches of developing strategy.
1. Strategy as plan: This provides an overall direction. For example, if managers wish to change something within the organization such as upgrading all employee’s software on their computers, they would have to plan how they would begin to implement it and view all the internal and external factors within the environment. This stage requires a lot of research to conduct a proper plan.

2. Strategy as a Position: This is intended to fit/locate a organisation within its environment and to decide what position to take on within the market. For example, the organization may discuss and choose to satisfy customer needs in
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Exploring corporate strategy, text and cases explains strategy as the direction and scope of an organization over the long term which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.
So, in order for an organisation to do so they need to make sure they have put in certain elements in their strategy such as vision, mission and value statement.
A vision statement is a more of a top management tool. It is a long-term view. It’s basically describes the organisations purpose. It answers questions like what business the organisation is in and what is the organisation aiming for. For example, AngloGold’s vision statement is “To be the leading mining company”.
A mission statement reflects on what an organisation should be to achieve its purpose, it stipulates the nature of the business(aim) and the customer (target market) it seeks to serve and satisfy. For example, Coca-Cola’s mission statement is “To refresh the world… To inspire moments of optimism and happiness… To create value and make a
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Question 3

Strategic decision enablers occur within an organisations environment. There is a external environment which is known as competitive intelligence (focuses on the external environment) these are the type of activities that mostly generate data about competitors and other external factors.
Then there is the business intelligence systems which are part of the internal information systems which provide structured information on the businesses historical performance.
The information obtained from these streams differ a lot so thus there’s integration mechanisms for the organizations to analyse this information and put it in an actionable format. These mechanisms can be people, technology or processes. They help to reduce information overload and improve the information
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