ipl-logo

Hero Moto Case Study

6759 Words28 Pages

PREFACE
If we want to go global in the world market then we must know the trend of the market, what features must be there in the product so that it should get popularity among the masses and also should know about competitor’s position in every field.
The objective of report is to know the strategy of Hero Moto Corp in the world market and we must know what should be the price range and what types of marketing should be done so that it gets familiar with every type of person. So needs and objectives of the market survey is very important to get a good market share , stand in the market and to survive the business in the present competitive world where there is a trend of cutthroat competition.
Hero Moto Corp is a leading company in bikes …show more content…

While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium".
WE CARE FOR ENVIRONMENT
A philosophy closest to Hero Moto Corp is that which pertains to the environment, which is why the company goes that extra step to ensure that each one of the high technology 4-stroke Hero Moto Corp motorcycles meet the most demanding of pollution norms at every level. This is a policy that the company has followed since the very beginning.
WE CARE FOR COMMUNITY
Hero Moto Corp is a company with a difference. Constantly involved in social activities, spreading. Awareness about the community and environment, the company has taken a giant step in the fields of Health care, Education, Engineering, Environment and many …show more content…

The company keeps telling its customers to think about Quality rather than price. Further if one talks about the changes in the price in the last three years, the prices have never been changed except the budgets except once in APRIL 2011,when the company started off with their “celebration offer”, and thus decided to sanctioned a discount and curtail on every Model Rs 1001\-. The company is surely in a business of delivering quality rather than price. For instance the Boxer, which is of only 29,990 and is the cheapest bike of the industry. The company gives importance to the quality rather than cheap

Show More
Related

  • Harriet Tubman A Hero In Disguise Analysis

    347 Words  | 2 Pages

    What are hero? Hero's are people that take risks. They make a difference in the world. People become a hero by helping people out. To become a hero you can save life.

    Read More

  • Finance Case Study: The Wilkerson Company

    895 Words  | 4 Pages

    The pumps that the Wilkerson company produces are the “bread and butter” of this company. These products are produced at a high rate with a high price competition. As stated earlier, due to the severe price cutting by the competitors, the pre- tax margin of the company dropped extremely low to 3% percent and gross margin to 19.5%. Another product that the company produces are valves. The valves have remained steady around its planned gross margin of 35% with actual of 34.9%; these products are sold and shipped in huge bulk.

    Read More

  • Whole Foods Market Ethical Issues

    971 Words  | 4 Pages

    This brings forth the question of what makes a fair balance between satisfying one’s personal benefits and carrying out collective commitment towards our environment as a consumer? Although we are pre-occupied by our busy lives and want to save time, we should not forget our responsibility in being a good corporate citizen

    Read More

  • Social Responsibility Analysis: Tesla Motors, Inc.

    832 Words  | 4 Pages

    Such company responsibility efforts profit stakeholders, whereas additionally boosting the company’s corporate and whole image. Investing in socially accountable stocks could be a fashionable strategy these days that aims to search out firms with a balance between solid money returns and social smart. Tesla Motors fits this description, it's laborious to beat Tesla once it involves investment in socially accountable firms. The California-based automotive company manufactures and sells nearly zero-emissions cars, that cause less hurt to the surroundings than gas-powered vehicles, thereby creating it a "socially responsible" company. Tesla's chief Elon Musk, started the energy unit maker with one goal in mind to assist finish the world's dependence on oil.

    Read More

  • Starbucks Ethical Sourcing Case Study

    945 Words  | 4 Pages

    Mobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing

    Read More

  • Volkswagen's Corporate Social Responsibility

    1858 Words  | 8 Pages

    One of the two core elements in Volkswagen responsibility to the society is the ability to serve the community in a long run. Besides that, Volkswagen commitment to the corporate social responsibility is not superficial or made up. It works to create sustainable structural development for both economic and social stimulus as well as the opportunity for stakeholders. In addition to demonstrating their care to external stakeholders, they start by being socially responsible with the company’s workers. Based on the Code of Ethics, this is done by ensuring fairness and equality, impartiality, and compliance with basic worker rights.

    Read More

  • Lincoln Electric Case Study Summary

    1216 Words  | 5 Pages

    The policies regarding its employees in aspects such as: annual incentive bonuses, stock option schemes (making employees the owners), medical and post retirement plans, the piecework pay system, the collaborative employee- supervisor relationship, the open door policy, the job security; these policy aspects regarding the personalized care of the employees may be considered to be one of the biggest competitive edge and core competency of LEC which has produced extremely committed workforce who would go to any achievable limits to fulfill the firm’s objectives. This was clearly evident from the employees’ interviews where they described how they go to extra mile within LEC and how other companies in the industry might not command the same dedication and commitment. The principles guiding the policy of reducing the cost of procured inventory and its operational emphasis for minimized wastage reflects how LEC is a conscious establishment which does its best to reduce the burden of prices from its customers while at the same time being able to maintain the highest standards of quality

    Read More

  • What Are The External Business Environment Of Huawei

    1433 Words  | 6 Pages

    The external business environment consists of a set of external factors, such as economic factors, social factors, political and legal factors, demographic factors, technical factors amongst others, which are not controllable in nature and affects the business decisions of a firm. The external environment includes opportunities and threats which can impact on the marketing strategy of Huawei. As mentioned, marketers cannot control the factors of the external environment. However, they should try to understand the changes in the external environment and assess the impact of those changes on the target market. In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011).

    Read More

  • Tesla Social Responsibility Analysis

    715 Words  | 3 Pages

    (UNIDO, n.d.) Within Tesla, corporate social responsibility is very important. As Tesla’s mission statement, which is mentioned in paragraph 5, already indicates, the company cares a lot about the environment

    Read More

  • Trans-Cab Case Study

    1280 Words  | 6 Pages

    Corporate values, which provide a common language between the company’s management and its employees and show the direction in which the company is headed, will help the company incorporate the earlier recommendations into its business model smoothly. Additionally, they will help managers make decisions that are in line with the company’s objective and serve as a checklist that helps employees determine how they should portray themselves and the company. Trans-Cab can learn from ComfortDelGro’s corporate values which emphasize on service, quality, and reliability (See Appendix A). For example, Trans-Cab can have implement the following vison statement: To become the leader of sustainable transport solutions, and a mission statement: to create value for our customers, employees, and our

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.

    Read More

  • Volkswagen Code Of Ethics Analysis

    1155 Words  | 5 Pages

    By analyzing the code of ethics, and how the company incorporates that in their company’s social responsibility, we can understand that social responsibility has long been at the heart of Volkswagen’s corporate culture. One of the two core elements in Volkswagen responsibility to the society is the ability to serve the community in a long run. Besides that, Volkswagen commitment to the corporate social responsibility is not superficial or made up. It works to create sustainable structural development for both economic and social stimulus as well as the opportunity for stakeholders. Volkswagen supports projects that promote culture and art, education, science, health and sport.

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Analysis Of Nike's International Marketing Strategy

    1115 Words  | 5 Pages

    International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

    Read More

More about Hero Moto Case Study

Open Document