Hershey Swot Analysis

Moreover, in terms of SWOT analysis, Hershey has build up their strength in such a way that they have held up their public image and has continue to increase day by day. This is due to their unwavering efforts in establishing a charity school for orphan boys in the year 1909, Pennsylvania. The school is namely “Milton Hershey School” in the honour of Hershey (The Hershey Company, 2012). By 1996, Hershey is the largest pasta manufacturer in U.S. with a market share of 28.4%. Another strength relating to Hershey, would be their status as the biggest North American manufacturing company and corporate business for chocolates and other confectionaries (Hershey India, 2016). To add into their advantage, there are a lot of diversification

For example, one of Hershey’s main distributors, McLane Company Inc., has bought an account of 22 percent of Hershey’s product every in a while.

Special design and differentiating features of Hershey are Hershey’s kisses specially design and beautifully designed and delicately colored over tin features compare to competitive brand as in like Cadbury dairy milk, means Cadbury dairy milk consist bar features and makes less beautiful and doesn’t give that much of attraction towards customer compare to Hershey Kisses did. Hershey’s Kisses gave us more attraction just because of the oval shape of kisses and the ribbon on packaging style. (hersheys-classic-milk-chocolate-tastes-.) There’s also provides a good qualities as like highly in quality seems to be less than the candy bear and more in manufacture and the funky tastes from the Hershey’s Kisses. There’s also a hidden qualities are from the ingredients of cocoa solids are dehydrated and become cocoa powder (so it 's no longer chocolate). To form chocolate candy bars, the cocoa powder is then combined with some of the cocoa butter (flavorings, preservatives added along the way). So the “chocolate” is disassembled then re-assembled into a new form.

However, The Hershey’s Company changes the price of Hershey’s Kisses Chocolates when if it’s necessary base on their profit objectives and the competitive environment while maintaining customers value. Changing price and weight helps to offset increase the company’s input cost including transportation, packaging and raw materials and employee benefits. Hershey’s Kisses Chocolates are currently $10 in the United States. Each packet of the Hershey’s Kisses Chocolates contain around 80 to 85 kisses chocolates inside. It is an affordable price for every family in the United States. Target customers are also able to purchase Hershey’s Kisses Chocolate through online. For instance, Walmart is currently selling 40 oz Hershey’s Kisses Chocolates for $10.28 excluding shipping fees. As for 19.75 oz Hershey’s Kisses Chocolates, Walmart is selling it only for $5.54 excluding shipping fees (Walmart, 2016). As you can see, it is quite a reasonable price for everyone. Other than that, Hershey’s Kisses Chocolates are $3.95 for 12 oz in the Hershey’s official store (Hersheys Store,