Herzberg's Theory Of Motivation

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Motivation can simply be defined by the Cambridge English dictionary as “Enthusiasm for doing something”. Motivation is a huge aspect of every humans life whether they are aware of it or not. Our level of motivation can consciously or subconsciously determine our drive to overcome and achieve certain tasks. A low level of motivation indicates disinterest, Whereas a high level of motivation signifies satisfaction and desire. The word “Enthusiasm” used by the Cambridge definition can more easily be understood with the word “reason”. “What” are our reasons to get out of bed, come to college, complete assignments? The answer is simply what motivates us.

For managers, identifying these “whats” is a fundamental part of keeping their subordinates feeling engaged and fulfilled with their work which in turn has a series of positive knock on effects such as good industrial relations and increased work ethic. One way in which a manager can help reap the benefits of a motivated workforce is to study and adapt and to a specific theory of motivation they feel would be incorporated best into their workforce.

In this assignment I am going to examine Herzberg’s theory and the Equity theory of motivation separately and analyse how these theories might aid managers in creating a more motivated and efficient workforce if they implemented either of them into practice within their business.

Herzberg’s Motivation Theory:
In the 1960’s Fredrick Herzberg interviewed 203 engineers and accountants

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