Herzberg's Theory Of Motivational Motivation Theory

TRADITIONAL MOTIVATIONAL THEORIES:

Maslow’s-Hierarchy of Needs Theory: This theory was proposed by Abraham Maslow and is based on the assumption that people are motivated by a series of five universal needs.
These needs are ranked, according to the order in which they influence human behavior, in hierarchical fashion . Physiological needs- These are deemed to be the lowest- level needs. These needs include the basic needs such as food & water . So long as physiological needs are unsatisfied, they exist as a driving or motivating force in a person 's life. A hungry person has a felt need. This felt need sets up both psychological and physical tensions that manifest themselves in overt behaviors directed at reducing those tensions (getting

Their needs as animals to avoid pain
2. Their needs as humans to grow psychologically Herzberg’ study : Herzberg 's study consisted of a series of interviews that sought to elicit responses to the questions:
(1) Recall a time when you felt exceptionally good about your job. Why did you feel that way about the job? Did this feeling affect your job performance in any way? Did this feeling have an impact on your personal relationships or your well- being?
(2) Recall a time on the job that resulted in negative feelings? Describe the sequence of events that resulted in these negative feelings.
Results:
From the results Herzberg concluded that the replies people gave when they felt good about their jobs were significantly different from the replies given when they felt bad. Certain characteristics tend to be consistently related to job satisfaction and others to job dissatisfaction. Intrinsic factors, such as work itself , responsibility and achievement seem to be related to job satisfaction. Respondents who felt good about their work tended to attribute these

These studies strongly support the theory. Need for Achievement(nAch) : The need for achievement is characterized by the wish to take responsibility for finding solutions to problems, master complex tasks, set goals, get feedback on level of success.
Need for Affiliation(nAff) : The need for affiliation is characterized by a desire to belong, an enjoyment of teamwork, a concern about interpersonal relationships, and a need to reduce uncertainty. Need for Power(nPow) :The need for power is characterized by a drive to control and influence others, a need to win arguments, a need to persuade and prevail According to McClelland, the presence of these motives or drives in an individual indicates a predisposition to behave in certain ways. Therefore, from a manager 's perspective, recognizing which need is dominant in any particular individual affects the way in which that person can be motivated. Summary: People with achievement motives are motivated by standards of excellence, delineated roles and responsibilities and concrete, timely feedback. Those with affiliation motives are motivated when they can accomplish things with people they know and trust.
And the power motive is activated when people are allowed to have an impact,