Hillary Clinton Rhetorical Analysis

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A Rhetoric Analysis of Metaphors used in the Speeches examines the emergence of morality in the Democratic nominee Hillary Clinton’s electoral speeches. It attempts to uncover underlying discursive literal and metaphorical structures in her presidential campaign discourse. The researcher’s goal is to verify whether or not Hillary Clinton introduces herself as a progressive leader who embraces all nurturing moral values that are assumed by Lakoff (2004). The abstract nature of values such as care, fairness, health care, education and the like necessitates the use of literality and metaphors which provide an incite for their conceptualization. On the one hand, the investigation is based on a semantic point of view that relies on an application of Lakoff’s (1996) Family based models of political morality which include the Nurturing Parent and the Strict Father models. On the other hand, the study derives from Lakoff’s (2004) publication as he gives values a central position for the testing of his predicted models. Moreover, the investigation tries to answer Lakoff’s (2004) raised question of how different people make a link between morality and individual concepts of health, wellbeing, wealth, strength or more precisely frame such concepts according to their particular own understanding and definition of moral criteria. In other words, the study sheds light on how metaphors can frame a link between morality and the real world. According to this view, individuals

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