Hilton Case Study Summary

HISTORY OF THE COMPANY

• Hilton is an international company that is established by Conrad Hilton in US, in 1919. He bought The Mobley, a hotel in Cisco, Texas. Over the next few years, he buys other Texas hotels. While business is strong, Mr. Hilton has greater ambitions. Later this business has been transformed into global hospitality company which includes today several hotel brands. Today, Hilton is one of the biggest hospitality company in the world.

• In 1925, the first hotel to carry the Hilton name is the high-rise Dallas Hilton. Since air conditioning hadn 't yet been invented, the elevators, laundry chutes, airshafts, and other non-customer facilities were placed on the building 's west side, so that no guest rooms faced the

• With the purchase of the Roosevelt and Plaza hotels in New York City, Hilton becomes the first coast-to-coast hotel group in the United States in 1943. After three years in 1946, The Hilton Hotels Corporation is formed and becomes the first hospitality company whose files lists on the New York Stock Exchange.

• In 1949, company changes profile and Hilton International is born, with the opening of the Caribe Hilton in Puerto Rico. Hilton adds something to the world market; Legendary barman Ramon "Monchito" Marrero created the Pina Colada.

• In 1949, the whole industry is changed by the purchasing of 'The Greatest of Them All ' the original Waldorf Astoria in New York.

• When the calendar shows 1954, Conrad Hilton buys Statler Hotel for $111 million dollars, which at the time was the largest real estate deal ever.

• In addition to the huge operations, Hilton develops itself by creating its first central reservation office, called HILCRON. Reservations can be made at any Hilton by telephone, telegram, or Teletype.

• In 1955, Hilton launches a program to bring air-conditioning to every hotel in the Hilton portfolio.

• In 1955, opening of the Hilton Istanbul, the first modern hotel built from the ground up in post-World War II Europe. The landmark property earns its own postal code and

HILTON BRANDS:

1. Waldorf Astoria Collection: Offers unforgettable experiences at iconic destinations around the world.

2. Conrad Hotels and Resorts: Offers smart luxury travels inspiring connections and intuitive service in a world of style.

3. Canopy: Energizing neighborhood hotels that create a positive stay with simple pleasures.

4. Hilton Hotels: The stylish, forward- thinking global leader in hospitality.

5. Curio: A collection of unique hotels, each with its own history and character in cities across the globe.

6. DoubleTree: Providing true upscale comfort to today 's business and leisure travelers.

7. Tapetry Collection: A collection of hotels that gives you the peace of mind to travel independently.

8. Embassy Suites Hotels: Relaxed, upscale environment with all-suite locations in the US, Canada and Latin America.

9. Hilton Garden Inn: Offers the amenities and services that allow guests to discover and connect while on the road.

10. Hampton Hotels: Quality experience, great value and friendly service in its signature Hamptonality style.

11. Tru by Hilton: A revolutionary new brand that is simplified and grounded in value for guests with a zest for life and a desire for human