Hilton Hotel Customer Analysis

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The hotel and tourism industry of the world are contributing a huge amount of carbon in the air worldwide. Therefore, Hilton Hotels has to face tight regulations in operating the hotel business in the UK. This industry is contributing not only to the air pollution but also in water pollution (Verhoef & Lemon, 2013). So, Hilton Hotels has to face regulations in waste management too. These key challenges and issues have to be faced by Hilton Hotels in the business hotels and resorts. Customer Analysis of Hilton Hotels In this section, the customer base of this hotel will be analysed to identify the consumer groups of hotel and resort services and the criteria of consumers’ choice. According to (Handlechner, 2008), the consumer groups of Hilton…show more content…
The backpackers and solo travelers behave like the same while they choose any hotel and resorts service of Hilton Hotels. They spend a lesser time in the hotels and so, the price structure designed for the backpackers and solo travelers should be very lucrative. On the other hand, the couples spend a lot of time in the hotels seeking very luxury products like high-quality restaurants, candlelight dinner, and so on (Rendón, Martínez & Flores, 2014). Therefore, Hilton Hotels can charge a higher price from the couples. The families like to visit kid-friendly as well as relatively inexpensive restaurants, discounted additional rooms, etc. Therefore, the portfolio of price should be designed accordingly so that a maximum number of families can afford the services of Hilton Hotels. The services, demanded by the business travelers are much different from the previously discussed groups. The previous groups come and visit for holiday purpose usually. But, the purposes of business personals are extremely professional. The products like internet accessibility, electronic devices like printer, fax, scanners, etc. accessibility, etc. are more important to them than other luxury-related products (Rendón, Martínez, & Flores, 2014).In this way, the customers of Hilton Hotels…show more content…
The marketing strategy should be defined based on the several market segments (Lynn, 2011). The marketing strategy should be designed and applied with patience and the expectation of the betterment of the existing service and hospitality of Hilton Hotels. The whole marketing strategy should be performed in different segments by different members of the company. These members have to be very responsible while performing their duty. These recommendations can bring a massive change in the marketing strategy of Hilton Hotels. Conclusion The buyer behaviour and market analysis will be also demonstrated in this report. There is a possibility of conflict within the shareholders of Hilton Hotels and this possibility is going to be demonstrated in this report in the preceding sections of this report. There is a possibility to resolve the conflicts within the shareholders and this report will also cover the appropriate recommendations to solve these conflicts. To perform the successful analysis of the business of Hilton Hotels a PESTLE framework and a SWOT analysis for this company will be developed in this
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