Hilton Marketing Strategy
Promotion Promotion is an important ingredient of marketing mix as it offers to a process of informing, persuading and influencing a customer to make a choice of the product to be bought. Internet is most important way to promote a brand as it has a lot of information for the customers. Generally the firm follows four major promotion strategies they are
1. Advertising
2. Personal selling
3. Public relation
4. Sales promotion 1. Advertising Hilton’s new advertisement slogan is “STAY HILTON GO EVERYWHERE” which is aimed at communicating its brand power and quality in its hotels, advertisement strategies such as advertisements in newspapers, magazines popular with senior kevel management professionals
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People’s performance can be divided into three categories, they are
1. Customers
2. Employees
3. Suppliers
1. Customers Customers represent an important group of people for Hilton Hotels and Resorts for obvious reasons because one of the biggest hospitality marketing is satisfying the different mindset of customers. The customer’s needs and wants will go on changing. So it is important to update the attitude towards the customers.
2. Employees Employees are classified as another group of people that can have tremendous impact on service outcome and consequently on the level of profitability of the hotel, through their performance. Employees are the most important factor when it comes to experiencing of service from the hotel authorities because they represent the overall service strategies
3. Suppliers Suppliers play a vital role in the marketing mix strategy of the firm because the performance of people employed by suppliers has direct implications of the performance of the
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As tourism being an important sector in Kerala, the term hospitality comes along with it. Muthoot Hilton provides best services and amenities to their customers. Hilton has its branches worldwide. More over I take this opportunity to thank Dr. K S Chandrasekaran Sir for his support and teachings on the topic Marketing Management and the load almighty for the successful completion of this
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