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Hilton Worldwide Case Study

812 Words4 Pages

This industry is sensitive to international consumers, especially for those who want to make a sumptuous life for their traveling.

Microenvironment
Organisation
When Conrad N. Hilton opened the first hotel to bear the Hilton name in 1925, he aimed to operate the best hotel in Texas. As a result of his commitment, leadership, and innovation, today Hilton is one of the most respected brands in the world. Discover our history? (Hilton Worldwide .2015). Nowadays, Hilton Worldwide is one of the largest and fastest growing hospitality companies in the world, with more than 4,500 hotels, resorts and timeshare properties comprising more than 745,000 rooms in 97 countries and territories, which I think is the most experienced company.
Customer
Types …show more content…

Hyatt
Hyatt’s worldwide Sales and Marketing teams strive to build brand preference and drive revenue to hotels. Sales and marketing strategies are rooted in a comprehensive understanding of our customer segments, the current dynamics of the marketplace and the most effective use of new technology and media platforms.
Hyatt’s offer: an experienced company
The associates, whom they refer to as members of the Hyatt family, are more than 97,000 individuals working at our corporate and regional offices and our managed, franchised and owned properties in 50 countries around the world. Substantially all of our hotel general managers are trained professionals in the hospitality industry with extensive hospitality experience in their local markets and host countries. The general managers of our managed properties are empowered to operate their properties on an independent basis using their market knowledge, management experience and understanding of our brands. Our associates and hotel general managers are supported by our regional management teams located in cities around the world and our executive management team.
Differences: Hilton can offer the flexibility for the needs of customers in order that the next time will patronize it

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