The equal amount of benefits is offered to the part-time and full-time employees. Besides the traditional company benefits that include a competitive salary and holiday entitlement, Hilton offers the diverse range of benefit packages. Firstly, the attractive travel program offered by Hilton enables the team member of Hilton Worldwide to receive the hotel discounts for the member and the member’s family. This benefit becomes active once the member completed the training programs. This benefit is considered as a privilege of becoming the member of the Hilton Club that provides with reduced hotel rates and services worldwide.
There are many hotels being operated and franchised under the brand portfolio of Hilton Worldwide that includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Embassy Suite Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and some timeshare properties under the brand name “Hilton Grand Vacations”. Except for Home2 Suites by Hilton, fair value for the rest of the brands are evaluated by a method known as the relief from royalty approach (a hypothetical royalty typically calculated as a percentage of forecasted revenue that the owner would otherwise be willing to pay
Strategy Statement Hilton Worldwide is an American global hospitality company. It is privately owned with 4,112 hotels with over 680,117 rooms in in 91 countries. The firm is operating 91 countries across the world. The company owns, manages portfolio of brands which includes; Wadorf Astoria Hotel and Resorts, Hilton Hotels and Resorts, Doubletree , Embassy suites hotels among others. The Forbes Magazine ranked Hilton Worldwide as the 38th largest private company in the United States.
They have truly developed a valuable brand name, which endorses the qualities of excellent hospitality across the globe. As a future recommendation, the company could expand more in the ownership business model. They currently have two hotels which are fully owned by them, but they should add more. This would be a big investment, however its well worth it to enhance the mission. Also, I would recommend that marketing is increased, to drive sales and gain more timeshare customers for the business.
2. Manager´s behavior & Hilton´s leadership principals Hilton Hotels belongs to the chain, which is considered to be the leading hotel group in the hospitality industry and worldwide known brand. They have already opened more than 3.600 hotels, because they spread their platform trough franchising. Since, the franchisees offer the service under their business name, in order to protect the brand they formulated the exact business principals, core values and clear expectation, which franchisees have to keep. This pays for every employee, regardless of their job position in the hotel.
Marriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries. Having a value of over $10 billion, Airbnb “exceeds that of well-established global hotel chains like Hyatt” (Hospitality Net). This proves that this online service is significantly surpassing these stable hotel chains that have been competing in the industry for over 60 years.
In short, the product is a bundle of benefits which a market offers to the customer for a price. So the term product include both goods and services. The Hilton operates hotels and other related services in accommodation, gmbling and entertainment areas. They offers accommodation services through its hotel, apartments etc. their major sources of revenues are providing rooms, banquet halls, restaurant, telephone call services, laundry services, travel services, internet services, spa, ayurvedic and beauty treatments etc.
Furthermore, analysis of a case of the Starwood Hotel & Resorts Worldwide Inc. against Hilton Hotels Corporation from a perspective of corporate social responsibility (CSR). Also, provide other leadership theories that potentially could influence the behavior in given situation for a more positive outcome and preventing escalation of the issue. STARWOOD HOTELS & RESORTS WORLDWIDE INC., AGAINST HILTON HOTELS CORPORATION Hilton Worldwide Holdings Inc. was founded in 1919 and was aimed to become one of the largest corporation in the world. Today is one of the largest and fast growing hospitality corporation in the world, with more than 4 700 hotels in 104 countries. Their mission is “To be the most hospitable company in the world – by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners and a positive impact in our Communities” (Hilton