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Himalaya Chemical Company Case Study

1327 Words6 Pages

Assignment:-02
Submitted by:-
Ashutosh Singh
Roll no. 331204 (B division)

CONTENT
TOPIC PAGE NO.
History (company) 2
Product 2
About (Himalaya Neem Face Wash) 4
STP concept 5
Survey of the product 6
Response of survey 7
Analysis 8
Conclusion 9

History:-
The Himalaya Drug Company was established in 1930 by Mr. M. Manal with a strong vision to carry Ayurveda to society in a fashionable form and to unravel the anonymous behind the 5,000 year old structure of medicine. This involved referring to olden Ayurveda texts, selecting native herbs and exposing the formulations to new pharmacological, toxicological and protection tests to create innovative drugs and therapies.
Eighty one years before, on an official visit to Burma, Sir Mr. Manal seen restive elephants being nursed with a root to calm down them. The

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