1.STRENGHTS: (a) People prefer those places where they can get the maximum products they need and Big Bazaar solds wide range of products under one roof which attracts many customers as it is easy for the customers to buy the products from one place because it saves time as well as effort. (b) Big Bazaar is the first retail chain to be started in India and it is the largest and successful until now. Moreover, it gives a good competition to other retail stores. (c) Big Bazaar always offers new schemes of low prices and gives discounts in products like Big Bazaar offers the sabse saste 3 din (the cheapest 3 days) in which it offers the lowest of prices than other days.
INTRODUCTION The final few years have seen transformation of the retail sector of Pakistan. Beforehand the retail sector was once composed of small shops. As per SMEDA records there are over 100 thousand retailers in every single place Pakistan and ninety four per cent of them are small retail retail outlets. These small shops are usually run via their house owners themselves. In the up to date years, this sector has seen one of the vital dynamic changes.
PREDICTION The sphere of influence of Big Bazaar would be bigger as they are likely to have more variety of products and better quality of services as Big Bazaar is comparatively a bigger brand with greater resources and has influenced the market for a longer period of time. Big Bazaar can also offer more schemes to its customers and carry out huge marketing campaigns to attract customers of all age groups. Big Bazaar has chain of outlets at numerous locations. Sabka Bazaar, on the other hand, is a smaller shop with a limited range of products. They have lesser resources in comparison to the Big Bazaar.
BIG BAZAAR SWOT ANALYSIS 1.STRENGHTS: Maximum number of varieties: People prefer those places where they can get the maximum products they need and Big Bazaar provides vast range of products under one roof helping in attracting customers. Largest chain of retail marketing in India: Big Bazaar is the first retail chain to be started in India and is the largest and successful until now. High capacity investment: Big Bazaar offers 1,70,000 products and owns more than 100 retail stores all over India and has the strong financial background as being the subsidiary of future groups which owns the pantaloons which is one of the biggest the industries in men 's wear in India and have its work is spread all over
The Store offered comprises fresh produce, various types of food and beverage, electrical appliances, apparels, footwear, bags, household items, baby and children’s products, cosmetics and etc. In a span of 47 years, The Store Group has grown in stature and has become the leading retailer in the country. The Store Corporation Berhad was listed on Bursa Malaysia on March 3, 1994. The Store is also the only local supermarket which
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, Mobile Bazaar and Star Sitara (Beauty
With new launches by a few companies like Britannia, Biskfarm and Morish, competition has increased. The bakery industry in India has witnessed an annual grwth rate of more than 15% during the past years. There is an immense growth potential in the global and domestic markets. The unorganised bread sector comprises an estimated 75,000 bread bakers, mostly located in the residential areas of cities and towns. 35% of the total production comes from the small scale sector, which is about 1500-1800 units in operation.
Pantaloons come under organised category. India has Over 13 million retail outlets which is largest number of retail outlets in the world they are mostly of unorganised sector and account for 95-96% of total Indian retail industry. But with the increase in the buying power of consumers, globalisation, improved lifestyle the organised sectors growth is expected to increase. Growing middle class can be called as important factor in contributing to the retail sector growth in India. By 2030, it is estimated that 91million households will be ‘middle class’ right now the value is 21million.
The kirana stores operates through small stalls which are either moving or fixed (small rooms) and they keep product assortments which basically are of low price and are being regularly consumed by the households (Halepeteet al., 2008; Srivastava, 2008; Sathish and Raju, 2010; Ramkrishnan, 2010). The organised retail comprises of only 6.5 percentage of the Indian retail industry. They can be classified as a franchise based, a chain based, a conventional supermarket, a food based store or hypermarket format. The Indian government liberalization policy in 1991 has encouraged and is attracting more and more multinational organization to come forth and start their retail format in India. With the increase in the consumer