History Of Dominos Pizza

Dominos is one of the leading pizza delivery companies worldwide. This company has a unique operations and business model and is a pioneer in the fast food industry. From a modest beginnings as a single pizza restaurant in 1960, Dominos have expanded worldwide, with today, operating 9,000 pizza places in more than 60 countries (Dominos.com).

Vision and Mission

The Vision of the Domino’s pizza is to be the number one brand in pizza and number one in people’s choice. The Mission of the company is, Exceptional Franchisees and team members on a mission to be the best pizza company in the world.

Values

Some of the values of Domino’s Pizza are,

• Treat people they way you would like to be treated yourself.

• Produce the best for less.

• Measure,

• Promote from within.

• We are not ordinary, we are exceptional.

• Set the bar high, train and never stop learning.

Operations Strategy

The overall strategy of the Dominos is to obtain further growth and strengthen their competitive position in the market though the sustained implementation of the business strategy which includes, continued execution of the mission statement and following the values of the firm.

Different functions of the Dominos

This section looks at the different functions of the firm and how they are all interrelated with each other. This section will include Logistics, Distribution, Production Process and Inventory management.

Logistics

As it can be clearly seen the structure of this operations sector. Dominos receives the wheat once it is processed and turned into the dough. As seen above, the raw material for pizza are transferred through the refrigerated trucks to keep them fresh and ready to be operated.

Inventory

Dominos receive the material in a truck where it is kept frozen to keep it fresh.

Now these are all connected to each other. For example, if the raw materials truck does not reach on time to the outlet, the outlet will have low raw materials since, the inventory only stays on shelf for 5 days. So, the delivery time is very crucial in this kind of operations, where raw materials are kept for so short time.

The production process works smoothly as long as it is getting the resources and not getting on time will affect them too.

Marketing

Every firm uses different marketing mixes. It differs from company to company. Domino’s uses a marketing mix of 7P’s. The 7P’s are discussed below briefly.

Product

• Wide variety in the products.

• Variability as well, as they can change flavour from bland to spicy.

Promotion

• Uses social media for advertisement.

• Gives meals at a low price along free beverages or other small items.

Place

• Dominos distributes in 4 different regions, which are, Western, Southern, Northern and Eastern.

Physical Evidence

• Simple parking space.

• Good infrastructure.

• Use of modern technology.

• Clean and friendly