IKEA Furniture Retailer
Business Background
IKEA is a furniture retailer which sells finished goods to consumers and/or customers for profits. It sells a range of items: furniture, appliances, small motor vehicles and home accessories. As of January 2008, it is the world's largest furniture retailer. IKEA originated from Sweden in 1943 by then-17-year-old Ingvar Kamprad.
It is a multinational group of companies which operates over 300 stores in over 40 countries which includes: Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Lithuania, Malaysia, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland , Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom and United States.
Enthusiasm, togetherness and willpower are born from the roots in southern Sweden and inspired by Ingvar Kamprad, the founder. All these form a culture which unites workers in their work to create a better everyday life for the many people.
Factors which led to its success
“Over 150,000 people are
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It is clear of its weakness as a foreign company hence it has been sending catalogue to each and every household annually to update the recipient its latest products, the costs and in-store promotion. It faces threats from companies like Courts, Rozel Furniture. However, IKEA has put in tremendous effort to market itself to stand out which has a fruitful result. The fact that the company is forward-looking which has turned threat into opportunity brought about success of this
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