Public Relations Symbols

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Public Relations is regularly categorised in such a mind boggling manner , it becomes difficult to describe its purpose and is left undermined. Seitel (2001:8) however demonstrates that in our everyday lives as a people, we all in some form take part in public relations activity. He expounds even further on his statement by explaining that an organisations phone call or email and more so face to face encounter with its stakeholders and shareholders are all public relation events. It is only crucial that for one to comprehend such statement by Seitel, a more in depth look into the origin and definition of public relations is required. Treadwell, Donald, and Treadwell (2005:15) defines Public relations as a way of motiving and getting people …show more content…

It was recorded without precedent for history when Thomas …show more content…

and how this campaign was a success not just after the event but even years after. As pink ribbons have now globally been identified as a symbol that represents cancer that has such a hold to mankind. It automatically flushes out of the audience emotions and connection from the lose it has caused. Symbols established firmly in things like religion i.e. crescents or figures and countries i.e. flags have probably the most persevering impacts as far as public relation tactics are concerned (Smith 2013:214). By the use of symbols such as corporate identity logs, badges and signs. Certain shapes, creatures and people carry significant meanings, as can be seen in badges, trademarks and logos. (Baines et al 2005:33). Due to the reasons that the various tactic of Public relations is in itself time sensitive, modern day Public relation cannot be discussed and analysed without involving the mass media. Mass media in relations to public relations has power and importance of traditional advertising which has diminished with the fragmentation of mass audience (Duhé 2007:99). This increases the cost effectiveness of public relations, which has experienced significant growth as the new media environment has emerged. (Duhé

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