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History Of Retailing In India

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According to renowned marketing consultant Philip Kotler, retailing includes all activities involved in selling goods or services to final consumers for personal use. So, retailers are the final business entities in a distribution channel that links manufacturers to customers. Manufacturers make products and sell them to wholesalers. Wholesalers sell these products to the retailers, who in turn, sell them to the end consumers.
The India Retail Industry is the largest among all the industries, accounting for over 10 % of the country’s GDP and around 8 % of the employment. The Retail Industry in India has evolved into one of the most dynamic and fast paced industries with several players entering the market. But not all of them have yet been …show more content…

In 1956 the government set up Khadi & Village Industries Commission to give impetus to rural retail and many indigenous franchise stores came up with its help. The retail industry underwent a huge change in the 1980s when the economy opened up. The emergence of big retail chains in India was first witnessed in the textile sector. Some examples are Bombay Dyeing, S Kumar 's and Raymonds. Later Titan launched retail showrooms in the organized retail sector. Gradually we saw a shift from manufacturing to pure retailing. The evolution of retailing in India can be better understood as:
• Early Eighties
 'Retailing ' in India was synonymous with peddlers, vegetable vendors, neighbourhood kirana stores (small grocery stores) or sole clothing and consumer durable stores in a nearby town.
 These retailers operated in a highly unstructured and segmented market. There were hardly any retailers which operated in more than one city.
• Before 1990
 Organized retailing in India was led by few manufacturer owned retail outlets, mainly from the textile sector, e.g. Raymonds, Bombay Dyeing, S Kumar 's, and …show more content…

BigBasket claims to have more than 12000 products from over 1000 brands across several categories like groceries, fruits, vegetables, bread & bakery products, toiletries, branded food & non-food products, dairy products, household provisions, confectioneries and frozen food.
They exist in 4 cities (Bangalore, Hyderabad, Mumbai and Pune) and planning to expand10 cities by the end of next year.
The company has crossed annual revenue of Rs 250 crore and has a growth rate of 10 percent month-over-month (MoM). They currently ship over 5000 orders per day.
BigBasket faces competition from other online grocers like ZopNow, Aaram Shop, LocalBaniya, Shopveg.in, Greencart.in and Farm2Kitchen.

2.2.2 Delivery Model of BigBasket.com in Bangalore
BigBasket owns a fleet of more than 50 vans, which are being commissioned for delivery. Company follows a hub-and-spoke model where all the goods are bought and stocked in a warehouse. The warehouse supplies to the hubs. There are three hubs in Bangalore – in Whitefield, Kanakpura and Yashwantpur – and they cover the entire city. From there, the delivery executives (called customer experience managers) deliver the goods in four time slots – 7 am-9 am, 11 am-1:30 pm, 3 pm-5 pm and 7 pm-10

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