Tv Advertising History

History of Television Advertisements

Television advertisements have become synonymous with how we associate ourselves with various brands. It is through television that we are informed and become secondary drivers of this information within our social circles.

It was in the 1950s that television advertisements were prominent with the target audience that brands focused on. The first few companies that took advantage of this trend were Colgate, Kraft and General Electric.

In 1941, the first paid television ad was broadcast in the United States before a baseball game. The advertisement was on Bulova watches. The advertisement displayed a clock with showed the exact time at the moment that the ad was broadcast. The first advertisement in Asia

The network decided to air one-to-two minute television advertisements or commonly known as Commercials in-between TV programs. It was during this period that Tide and Crest advertised, their thirty to sixty second advertisements in the nine minute period and this was done for every one hour show.

The 1970s popularised advertisements with music with jingles and popular tunes that were an instant hit amongst television audiences. This created a drastic shift in the way television advertisements were aired with the introduction of studios and audio engineers creating a new paradigm into how television was to be broadcast to the masses.

The ban on television advertisements selling cigarettes was opposed by major television networks but they had to adhere to the ban and targeted alcohol companies to make up for the lost revenue.

In the 1980s, television advertising was targeted to children and a major portion of the budget was created tendering especially for children. Some of the popular advertisements were Ridley Scott’s ad for Apple Computers.

Advertising in

This led to rapid expansion and growth of these industries with the amount of advertisements and the scale and size of these ads. Radio played a predominant part from the year 1982 and other forms of advertising such as colour printing were on the rise.

As the years went by, advertiser sponsored shows and programs played on CNN, Star, Zee and DD Metro in the early 1990s. This trend was popularised and continued with movie channels and pay-per-view channels. On the side lines, tracking by NRS enabled advertisers to learn about consumer tracking and satisfaction with the many studies that were conducted.

With the start of the new millennia, television advertisements were linked with the internet and this led to the rise of Net advertising in India. Television continues to play the largest role in advertising in India. These advertisements are also used in foreign countries to build stronger relationships with their consumers abroad. Similarly, the Airtel 4G Challenge advertisements had a more modern cosmopolitan Indian theme with the host challenging strangers to compete with the Airtel 4G internet speed and try and better