They also have a website, TransWorld Motocross website, which is the epicenter for the Motocross world for reading about popular riders, companies, and motocross-events from across the globe. While Stance is investing in advertising, they will need to spend more on brand advertising with social media. Even though all action sports brands are in this realm, very few brands take Stance seriously enough to commit to any serious contract with Stance. Stance has a lot of opportunities to expend its sock
The varieties of products that LV offers are finest bags, unique dresses, designer shoes, and exquisite watches. It also has other range of products such as wallets, eyewear, jewelry, scarves, briefcases, belts, etc. In a nutshell, what proves that the product strategy of Louis Vuitton is flourishing, in my own point of view, is that its products show an economic and a social status of those who purchase them. Also, the replica cannot copy the quality of the bag because most people forget that these products were produced to be very durable at the first
As underlined by Caniato et al. (2009), the products’ critical success factors, in the luxury market, are ten: premium quality, craftsmanship, exclusivity, brand building, style and design, emotional appeal, country of origin, uniqueness, performance and innovation and lifestyle creation. Other authors, after having classified luxury and high-end fashion company as entities, which follow the strategy of brand equity, consider the successive product’s CSF: name, style, country of production and concordance between brand reputation and uniqueness of the product (Brun et al.
Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low. Luxury products are not easily substitute as it is not an ordinary goods but the threat can derive from imitation.
Vintage is obsession! The appeal of vintage fashion lies in its history, uncommonness and finesse keeping it exclusive and something that cant fade with time. Vintage is classic and an enticing eye to the fashion in the past. It’s a revolution where old is the new! Vintage clothing over the years has evolved more as a trend and makes you inherent the look.
By the unique advertising strategies that they have implemented, like the fashion show, they have created global enterprise and a image surround their brand. They are more than a lingerie brand and have amassed a following that proves that they are more than just a company that sells clothes. By continuing using the strategy that they have been, and by also generating ads reflective of the opinions of women of the time, they should continue to reach large audiences and stay a powerful, successful
The e commerce they started as future oriented marketing method is appreciated by many consumers. They also have adopted loyalty programs for customers that makes them feels better towards the store and its sales. Social advertising and other means are also adopted by the firm to promote sales among the American customers who are time pressed and value centric. They remain reliable on soft goods hence they are focusing on going deep and into the retail market in sports stores. Even though they started from ashes they are merging as one of most powerful retail stores for sports
The brand has earned a lot of popularity in the course of time. It has diversified out of lingerie to host lots of other products. Of course, its products range from Victoria’s secret shoes, lotions, fragrance to victoria secret phone case and victoria secret travel bags in addition to several other products. But, Victoria’s Secret shoes and lotions have become popular amongst them. Victoria’s Secret shoes have received a place for itself as a mark of style as well as quality, since these shoes are really a combination of both style and
So as a competitor in the same lifestyle fashion targeted to young cool people, there is Adidas but Converse is mostly compared with Vans that can be seemed as a main rival. Vans also reaches to young people. This brand is from California so it has been mainly known as a brand for surfers, skaters, BMX, and other cool youngsters. Vans is main sponsor of Warped tour, which mix skateboarding and music, also its brand is often attached with plenty of competitions in skateboarding, snowboarding, wakeboarding, surfing, motocross, etc. That is why it builds the name on cool sports and then among young people.
The fashion show will highlight the product lines that the company is offering. Upon the fashion show, there will be a surprise celebrities or brand ambassadors that will join the fashion show to draw buzz marketing even in the social networking sites. Sponsoring sports events By sponsoring sports event, the consumers will now realize that the sneakers we have are limited only for casual events. Being present in here can increase the interest of the audiences that the company is ready to serve them. In the sports games, there is a booth outside the arena where there is a display of sneakers that are available for the consumers to buy.