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Hit Song Science Essay

402 Words2 Pages

Hit Song Science brings science to music. The biggest risk that an artist, producer of label faces is whether the song will be a hit or not; will the customer love the song or hate the song. HSS can take the risk out by providing reliable (more than 80%) prediction whether a song will a success or not.

The value proposition of HSS is most salient for labels in North America when they decide which singles to release from an album. The best place for Polyphonic to start is with the labels.
1. Most value: Labels spent $30,000 to $1,000,000 in marketing. HSS can give labels significant savings by predicting success. HSS can be leveraged to decide on which song to choose as singles since it can affect the success or failure of the album.
2. Small in number, big in revenue: There are only 5 major players in the labels industry which generates around 6 billion in annual revenue. This makes it easy to market, distribute and later support the customers.
3. …show more content…

Easier to market: The low marketing budget of $150,000 makes the smaller customer target size is attractive. A free trial can be offered to any of the 3 big players (Sony, EMI or Warner) to prove the efficacy of the product.

Value addition considerations:
• Savings that HSS offers to labels, mainly in marketing. Currently they spent $3000 to $10,000 to analyze the success potential of a song.
• HSS can help labels to identify new talent. This is currently only 10% of revenue share. With HSS, labels can easily analyze the efficacy of new talent and post revenue growth on this segment.
• Choosing singles from the album which can dictate the success or failure of the album. For a established artist (responsible for 90% revenue generation), $100,000 in marketing can be validated using HSS.
• HSS can replace replaces A/R completely. Currently A/R takes 15% cut. Removing A/R can increase the margin of labels from 30% to 45%.
Costs considerations:
• Cost of production – HSS’s costs are $300 for 10 songs and 2 hours of

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