Hvac Marketing Strategy

860 Words4 Pages

The main aim of the marketing team is to improve the strategies by understand what the customers need and what each age category looks out. Since the 1960, essentially every textbook on the principles of marketing has treated marketing as consisting of these 5 topics, the four P’s product, price, promotion, place, distribution and a market. To be complete, a marketing strategy must address each of these five elements. A complete marketing strategy must have a specific product or service to offer, and a specific market where the product/service is intended The market will not be aware that someone has designed a specific product/service to satisfy its wants until someone promotes that fact to the individual fact to the consumers in that market. …show more content…

The company will develop marketing strategies by Selecting target markets and positioning the goals, areas to create strategies, Product strategies, pricing strategies, promotional strategies and supply chain strategies. The HVAC parts industry is one of the most thriving and competitive markets currently in the U.A.E and around GCC. HVAC stands for heating, ventilation and cooling, it is the technology that is used for the indoor and vehicular comfort. The main aim of HVAC products is to provide thermal relief and satisfactory indoor air quality. Abu Saeed has garnered vast technical knowledge with just about any component that has to do with HVAC. The company Abu Saeed was established in 1988, and has become one of the leading players in the HVAC parts industry. The company acts as an intermediate and distributor between manufacturers, wholesalers and retailers. From humble beginnings, the company has blossomed into interacting with a large number of clients who include Honeywell, Emerson, Zanotti, CPS, Uniweld, parker and Kranzle. A brief description of each element with HVAC is going to be explained in the subsequent section in order to better understand the

Open Document