Hobby Lobby: Business Analysis

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Organizational decisions differ from individual consumer decisions in the following ways: the manner in which products are purchased, what products are purchased, and the involvement of people in the purchasing decisions. Organizational buyers are defined as “people who purchase goods and services on behalf of companies for the companies’ use in manufacturing, distribution, or resale” (Solomon, 2017). The buyers have a complex job in ensuring that the items that are purchased on behalf of the company is in correlation of past demands and future projections of necessity. For example, an organizational buyer for Hobby Lobby would have to ensure that fall, and Halloween products are purchased at the correct volume ( basing off of the previous

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