Swot Analysis Of Hugo Boss

HUGO BOSS is a German luxury goods company founded in 1924 by Hugo Boss and headquartered in Metzingen, Germany. Originally it was a supplier for the army before and during World War II. After the war it started to focus to men’s suits and BOSS is registered as a brand in 1977.
In 1984, the BOSS fragrance was produced and it helped HUGO BOSS to go public in 1985 on the Frankfurt Stock Exchange. At the same year, it started its eyewear collections. In 1993, it was acquired by Marzotte textile group and progressed tri-brand strategy, core BOSS, HUGO and BALDESSARINI which is an innovative and luxurious idea. In 2005, Marzotte sold it to Permira private equity group (Permira sold its shares in HUGO BOSS AG in 2015).
From 1995 until now, HUGO BOSS is expanding its business by creating new brand

His son in law, Eugen Holy took over and controlled the company to develop the men’s suits business until 1969. His son Jochen and Uwe developed international business and produced the first Boss branded suits in 1970.In 1990, HUGO BOSS was controlled by Marzotto and sold it to Permira.
Mark Langer is a current CEO since 2016. He was a Director Finance & Accounting in the beginning when he joined HUGO BOSS and also was a Senior Vice President Global Replenishment for two years. After that, he became Chief Financial Officer in 2010.
Nowadays, HUGO BOSS has 4 brands in 127 countries operating 442 retail stores in the world. The BOSS with classic clothing and tailored wear; BOSS Orange with lifestyle casual wear; BOSS Green (Boss Sport as the previous name) which sell golf wear and active wear for men and women; and HUGO, European look clothing.
Each brand is including men, women, and kid categories with clothing, shoes, accessories, and perfumes in different styles. It is also operating online retail store since 2008, so HUGO BOSS group has more than 7,700 points of sale. So it has different portfolios for their