Holder Construction Group Case Study

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Since commercial, education, and multifamily are the three major markets that Holder Construction Group focuses on, the potential audience of the company should be organizations, institutes, and companies in these markets. The City of Atlanta is the art, education, commercial, economic, and political center of Georgia State. A large number of potential clients exist among this area, which can be a huge market for Holder Construction Group. In addition, Holder Construction Group will pay attention to the publications, events, and professional association members in those markets. The universities that lie in the City of Atlanta are: Georgia Institute of Technology, Georgia State University, Emory University, American Intercontinental University, Argosy University Atlanta Campus, Bauder College, Beulah Heights University, Clark Atlanta University, Herzing College, ITT Technical Institute Atlanta Campus, John Marshall Law School Atlanta Campus, Morehouse College, Oglethorpe University, Shorter College, Spelman College, The Art Institute of Atlanta, Westwood College, and Atlanta Metropolitan State College. Other universities that are in Georgia State are: University of Georgia, Augusta University, Georgia Southern University, Kennesaw State University, University of West Georgia, Valdosta State University, Albany State University, Armstrong State…show more content…
In order to process our projects and services, Holder Construction Group will analyze the market and list all potential clients that we are able to work with in the future. Project mangers should communicate with those clients and keep in touch with them. In addition, publications and organizations related to our target markets are other methods for the company to advertise. Members in those organizations will acquire information about our company, which assists to expand our reputation and client lists. Further analysis about clients in target markets will be

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