Holiday Accommodation Case Study

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1.1 INTRODUCTION, BACKGROUND AND RATIONALE Accommodation is a major component of the tourism industry. Accommodation, such as: Hotels, Guest Houses and Camp Sites, is vital to tourists who wish to travel to other destinations as it is a necessity (Investigating the Travel and Tourism Industry, 2015). Accommodation is available at all the tourist destinations. There are various factors that influence an individual’s preference towards a specific type of holiday accommodation such as financial implications. This study explored the relationship between Port Elizabeth individuals’ preferences and their choice of holiday accommodation. Therefore, the main objective of this study was to investigate the types of holiday accommodation that Port Elizabeth…show more content…
2.1 REVIEW OF RELATED LITERATURE/RESEARCH Various researchers have done studies in the past which are related to the current study. Redl (2013:56) outlines the various types of accommodation respondents stayed at on their last holiday, within European countries. Shrosbree (2012:117) concludes that age and gender are demographic factors that affect tourists’ decision making, with regards to the kinds of accommodation individuals choose to use whilst on holiday. Budget management also has an influence during the process of selecting accommodation whilst on holiday (Palani & Sohrabi 2013:40). However, the specific research problem and objectives identified for the study had not been addressed previously by other researchers. For example, determining the reasons why Port Elizabeth individuals select a type of holiday accommodation. Therefore, this was the research gap that was identified and was be addressed in the study. 2.2 DELIMITATION OF THE STUDY The delimitation of the study was explained in this section. The research study investigated the types of holiday accommodation that Port Elizabeth individuals prefer in South Africa. The researchers focused on all races and all genders between the ages of 18 and 65. The interviews were conducted at shopping malls around Port Elizabeth from 23-28 September…show more content…
The reason why the researchers administered this sampling method, is because it involves the selection of sample units only if it is easy and convenient to access them, also it can be done casually and does not need a formal action plan (Non-probability no date:¶5-7). In addition, individuals are selected as per their availability for the convenience sample and appear to be between the ages of 18 and 65 years which means that the sample may or may not be a representation of the target population (The role of probability no
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