Critical Analysis: Intercontinental Hotels

The main objective of the paper is to explain a fair level of critical analysis and evaluation. The paper will also explain the good understanding of quality management approaches that includes original thinking with extensive academic underpinning. The hospitality industry has to be taken in the assignment and for that reason; Holiday Inn has been taken for analysis of this paper, which is a part of InterContinental Hotels Group (IHG).

Discussion

Holiday Inn is basically an American brand for hotels that is the main part of InterContinental Hotels Group (IHG). Holiday Inn is amongst the world’s largest hotel chains that is hosting around 100 million guest nights every year. It is originally based in Georgia. IHG operates brands known

With the diagnosis of Project I is determined, the design of a System of Quality Management, applying the strategic merger of two international quality standards: ISO 9001: 2008 and UNE 182001 which certifies tourist services, and the branch hotel (Kimes, 2001).

Studies have restrained the quality of service in hotels and have recognised various attributes that could be convened into three broad groups. First, which is related to tangible features of establishment: whether the facilities, the look of employees, arrival of the establishment, etc. Furthermore the related reliability, which is the security that the customer got what he guaranteed is that they are going to offer patterns as definite difficulties, solving difficulties speedily and effectively, timely, etc. It attributes thoroughly associated with the organisational aspects of hotel establishment. And thirdly the performance - related of employees: be aspects of competence, responsive, cordial treatment, etc. (Lee and Song,

Hence, in this way, is further said that he is contented by combined relationship with IHG regional and global functions that involves brands, revenue management, operations, sales, channels, and quality (Abrahamson,