Homageddon Rhetorical Analysis Essay

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#CATmageddon: A Rhetorical Analysis
As Aristotle said: “Quitting smoking is rather a marathon than a sprint. It is not a one-time attempt, but a longer effort.” The Truth is a national campaign designed to inhibit the use of tobacco in American teens. The campaign is made by Truth Initiative formerly known as the American Legacy Foundation, a public health nonprofit group created in 1999 as a result of “the Master Settlement Agreement between U.S. tobacco companies, 46 U.S. states, the District of Columbia, and five territories. Truth produces television and online content to promote anti-tobacco messages” (Wikipedia). As a consequence of this settlement tobacco companies agreed to supply these states billions of dollars in perpetuity, and with part of this money these states decided to create a national public health foundation devoted to tobacco control which is nowadays called Truth
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At the six seconds mark, a cat is pulling a tablecloth to cover an ashtray. Here the animal is used as a figure of trust and for the purpose of raising awareness in American teens, the truth campaign video ad shows what is hurting and making cats sick. At the eight seconds mark, a cat appears on top of a Roomba vacuum that disappears from the screen when the phrase “smoking equals no cats” appears in the video. This evidently was not a random occurrence; the truth campaign video ad has the purpose of transmitting a message to American teens by utilizing a funny moment with a cat on top of the Roomba vacuum, and then a dull situation when there is only a Roomba vacuum cleaning the floor. Implying that life will be boring if you smoke because there will be no cats to entertain you. Regarding auditory rhetoric, the ad plays a form of electronic music throughout the video. This music makes the ad more suitable and appealing to your typical American
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