ipl-logo

Homageddon Rhetorical Analysis Essay

1091 Words5 Pages

#CATmageddon: A Rhetorical Analysis
As Aristotle said: “Quitting smoking is rather a marathon than a sprint. It is not a one-time attempt, but a longer effort.” The Truth is a national campaign designed to inhibit the use of tobacco in American teens. The campaign is made by Truth Initiative formerly known as the American Legacy Foundation, a public health nonprofit group created in 1999 as a result of “the Master Settlement Agreement between U.S. tobacco companies, 46 U.S. states, the District of Columbia, and five territories. Truth produces television and online content to promote anti-tobacco messages” (Wikipedia). As a consequence of this settlement tobacco companies agreed to supply these states billions of dollars in perpetuity, and with part of this money these states decided to create a national public health foundation devoted to tobacco control which is nowadays called Truth …show more content…

At the six seconds mark, a cat is pulling a tablecloth to cover an ashtray. Here the animal is used as a figure of trust and for the purpose of raising awareness in American teens, the truth campaign video ad shows what is hurting and making cats sick. At the eight seconds mark, a cat appears on top of a Roomba vacuum that disappears from the screen when the phrase “smoking equals no cats” appears in the video. This evidently was not a random occurrence; the truth campaign video ad has the purpose of transmitting a message to American teens by utilizing a funny moment with a cat on top of the Roomba vacuum, and then a dull situation when there is only a Roomba vacuum cleaning the floor. Implying that life will be boring if you smoke because there will be no cats to entertain you. Regarding auditory rhetoric, the ad plays a form of electronic music throughout the video. This music makes the ad more suitable and appealing to your typical American

Show More
Related

  • Rhetorical Analysis Article

    1075 Words  | 5 Pages

    A rhetorical analysis of: “For many restaurant workers, fair conditions not on menu”, an editorial published in February, 2014 by The Boston Globe, reveals the author’s use of classic rhetorical appeals to be heavily supported with facts, including focused logos arguments. “For many restaurant workers, fair conditions not on menu” is a Boston Globe editorial published in February 2014 by author/editor Kathleen Kingsbury. Kingsbury is a Pulitzer prize winning author and is currently the deputy managing editor (The Boston Globe). “For many restaurant workers, fair conditions not on menu” aims to inform the reader of the hardships that minimum wage restaurant workers in the United States have to face and steps that could be taken to solve these issues. The article focuses in on the wage gap,

    Read More

  • A Rhetorical Analysis Of A Non-Smoking Ad

    454 Words  | 2 Pages

    A non-smoking ad that I recently came across shows a very strong message. The ad shows a man’s hands loading a gun with cigarettes. On the side of the picture it gives a list of thing that happen from smoking cigarettes. The last thing is a bold statement saying, “Smoking Kills ….so why bother starting”.

    Read More

  • The Inquisitor Rhetorical Analysis Essay

    530 Words  | 3 Pages

    Throughout our lives, we are faced with challenges that require us to persuade the trust and support of our peers and followers. Whether speaking or writing, we can earn this certitude through the manipulation of rhetorical strategies. In his speech, the Inquisitor evokes a cognitive, rational response through logos and conjures an emotional response through pathos while demonstrating his own reliability and competence through ethos. In order to provide his message with consistency and clarity, the Inquisitor adds logic to his reasoning regarding Joan of Arc's fate. He warns the audience that Joan will rightfully suffer the most cruel and just punishment that the men of the court have ever seen due to her mindless treason and disrespect

    Read More

  • O Brien Rhetorical Analysis Essay

    450 Words  | 2 Pages

    Though O'Brien's use of juxtaposition and shifts in point of view, he is able to not only show the “crazy powers of war”, but also conveys how war stories aren't true unless they are unbelievable. O’Brien talks about how believable war stories are made up as well as how “a true war story is never moral [and]... if [it]... seems moral, do not believe it” (O’Brien 65). The Vietnam war was a dark and horrific place for a lot of people, and O’Brien helps share those emotions through his “non-moral stories”. In one of the stories O’Brien describes a story where they are in middle of the jungle they heard “chamber music “ and “all these different voices…[then a] cocktail party” (O’Brien 71).

    Read More

  • Reflective Essay On Rhetorical Analysis

    252 Words  | 2 Pages

    I will be revising my Rhetorical Analysis Essay for the reflective essay. This is because I never wrote a rhetorical analysis essay before doing so in this course. As a result, I believe that this essay will provide great amounts of content to discuss about how I revised my essay. Also, I made substantial changes from my rough draft to my final draft when writing this essay. Therefore, I will use the AP rhetorical analysis essays, peer editing comments, my rough draft, my final draft, my post-write, and writing center comments as evidence to help support my claims about my revision claims.

    Read More

  • Jason Reynolds Rhetorical Analysis Essay

    515 Words  | 3 Pages

    Taylor Scuorzo d Rhetorical Analysis 3/20/23 Rhetorical Analysis Doing benevolent and selfless things for others can occasionally lead to adverse results. In his enlightening and illuminating commencement address given at Lesley University in Cambridge, Massachusetts, on May 19, 2018, Jason Reynolds emotionally persuades and informs the graduates at the college through the use of anecdotes and metaphors to show that ignoring the significant problems of the world will not help us fix them. To strengthen his speech, Reynolds uses past personal experiences and the comparison of objects to others to help prove the theme portrayed throughout the speech.

    Read More

  • The Crucible Rhetorical Analysis Essay

    530 Words  | 3 Pages

    Rhetorical appeals reveal the hidden message the character is trying to convey. The rhetoric also highlights the character’s emotions, feelings and the significance of the text. It allows readers to gain a better understanding of the characters. Arthur Miler, the author of The Crucible, highlights the importance of mass hysteria through rhetorical appeals. John Proctor, the tragic hero is a loyal, honest, and kind-hearted individual.

    Read More

  • Cdc's Expectancy Of Teenagers To Quit Smoking

    97 Words  | 1 Pages

    I agree with you when you state that the ad has a didactic and strong tone. The CDC commercial intentionally portrays shocking content to urge people to quit smoking. According to the CDC, cigarette smoking causes more than 480,000 deaths annually in the United States, out of which 42,000 deaths result from secondhand smoking. The average life expectancy of nonsmokers is 10 years higher than smokers. Furthermore, the CDC warns that if American teenagers continue to smoke cigarette at the current rate, 5.6 million teenagers could die at an early age from diseases caused by cigarette smoking.

    Read More

  • The Man He Killed Rhetorical Analysis Essay

    184 Words  | 1 Pages

    Despite a similar internal struggle, Paul and the speaker cope with their emotions in different ways. Although both characters do in fact suppress the guilt of killing an enemy, Paul still struggles with some regret. In “The Man He Killed”, the speaker acknowledges the fact that he is at war. The idea of killing another man becomes normal to him as he realizes that he enlisted for this purpose. The speaker states that “I shot at him as he at me”, if he had failed to shoot, he could have been the one dead, thus he had to fire back in order to survive.

    Read More

  • The Yellow Wallpaper Rhetorical Analysis Essay

    774 Words  | 4 Pages

    In this passage, Charlotte Perkins Gilman highlights the theme that women must use their intellect or go mad through the use of literary qualities and writing styles. Gilman also uses the use of capital letters to portray the decline in the narrators’ sanity. This shows the decline in the sanity of a person because the words in all-caps is shown as abrupt, loud remarks. Gilman uses this method multiple times in her short story and this method was used twice in this passage. When the narrator wrote, “LOOKING AT THE PAPER!”, the major decline in her mental health was shown.

    Read More

  • Rhetorical Essay On Anti Smoking

    585 Words  | 3 Pages

    The tactic used to get the adults attention to help them quit smoking is a very unique tactic. This is the first time I have seen a commercial about smoking like this one. The music they use in the background goes very well with the mood. The mood helps the commercial be more effective. Smoking can be very harmful to your body.

    Read More

  • Visual Rhetoric Of Smoking Advertising

    1291 Words  | 6 Pages

    Words such as, “suicide” and “murder” grab the attention of the viewer. “Smoking isn’t just suicide. It murders.” is also the only text in the entire ad besides the organization that created the ad. This prevents the viewer from getting lost in other text and not focusing on what is important.

    Read More

  • Anti-Smoking Campaign Analysis

    770 Words  | 4 Pages

    Truth’s current main purpose is to get children to not begin the habit of smoking. In contrast in the past anti-smoking ads were targeting adult smokers to stop. According to the American Cancer Society, life expectancy had an “increase of 2.3 years for men and 1.6 years for women after age 40” due to the anti-tobacco efforts

    Read More

  • PR2 Visual Culture Assignment Campaign

    1063 Words  | 5 Pages

    function of this piece was to promote the dangers of being "hooked" on cigarettes. The posters were made quite graphic to deter people from smoking, and were banned in areas near school or where they could be seen by children. The poster ads were not placed near schools and the

    Read More

  • Cigarettes And Other Nicotine Products: Case Study

    804 Words  | 4 Pages

    Fortuna moderately participated in the group activities. He realized how much money he has to spend to support his nicotine addiction on a yearly basis, and that it can be more expensive than its cost, such as extra medical costs, and higher insurance bills for the bad things tobacco does to his health. Mitrofanov Group topic: Cigarettes and Other Nicotine Products Mr. Mitrofanov minimally participated in the group discussion. He realized how much money people have to spend to support their nicotine addiction on a yearly basis, and that it can be more expensive than its cost, such as extra medical costs, and higher insurance bills for the bad things tobacco does to peoples’ health.

    Read More

More about Homageddon Rhetorical Analysis Essay

Open Document