Home Depot Swot Analysis Paper

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Home Depot was founded by Bernie Marcus and Arthur Blank in 1978. On June 22, 1979, Home Depot opened its first two stores in Atlanta, Georgia. Home Depot’s focus was bringing one-stop shopping to the do-it-yourselfers and providing the best customer service in the industry (Home Depot, 2015). Home Depot had a unique philosophy of customer service which was “whatever it takes” – meaning that their focus was on cultivating a relationship with customers, as opposed to just merely completing a transaction (Home Depot, 2015). Home Depot had immense growth during the 1980’s and the 1990’s; in 1985 they had expanded into California and by 1986 they had 60 stores total with sales of $1 billion (Parnell, 2015). In 2001, through acquisitions

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