Homestyle Communication Objectives
Hi everybody, I would like to talk you about what are the communication objectives that we thinks the campaign should achieve. The first one is perception. As Homestyle’s key problem is that it is a new brand for the Australian market, it is important that the target audience becomes aware and remember of its products and its brand identity. For that reason, the second objective is association. Homestyle needs to establish its brand identity trough symbolic connections to characteristics, qualities and lifestyles that represent it and differentiate it from the competitors.
In few words, we have to let the audience know of his unique selling proposition, that is the sophisticated industrial and eclectic furniture and houseware made for fashionable
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