Honda Car Case Study

The present Indian economy is characterized by increasing in the consumption rate of four wheelers. Today Indian market has lot of four wheeler competitions not only from the domestic players but also from the global players. The competition in the market is increasing day by day, every manufacture to cut costs and focus on satisfying the customers who will surely help to retain the market share and also to enhance the market growth. All the marketers aim themselves towards the growth of their product. The study is about customer satisfaction towards Honda Car India.

Honda cars India is a part of Honda japan for the production, marketing and passenger’s cars. Honda Cars India has 248 outlets across 121 cities in India .HCIL Identify best Indian

The consumer behavior is a fast changing phenomenon which needs to be updated by marketer for their survival in swift changing competitive world. Customer Satisfaction is the level of satisfaction a consumer gets when he purchases and uses any products or service. This study is to understand how the customers make the purchases and get satisfied with products and services they buy. The study of customer satisfaction is very important to understand the basic pulse of the consumers and their satisfaction level to the products and services the company offers. It gives the marketer an in-depth knowledge about the customer expectations and based on which the companies can actually plan their business and marketing strategies. The basic need of this research is to identify the customer’s satisfaction of Honda Cars India Ltd and identify the factors which influence customer’s satisfaction while purchasing Honda Cars

b) To find out the customer expectation and performance.

c) To study the consumer attitude towards various brand of Honda Cars India Ltd.

d) To understand the nature and extent of competition in present automobile industry.

e) To determine the market potential of Honda Cars India Ltd.

SAMPLING

Sampling is a method of studying from a few selected items, instead of the entire population units. The small selection from the population is called sample. The large number of items of units of particular characteristic is called population.

Sampling method: Convenient sampling is adopted to select the samples of my project

Sample Size: The sample Size for the project is 150 respondents.

Sampling place: Imphal, Manipur

SOURCES OF DATA

The data can be collected through primary as well as secondary.

Primary Data: It can be collected through a questionnaire and interview.

Secondary Data: It includes both external and internal data. Internal data were company manuals, annual reports, brochures etc. External data are internet sources, Magazines,