Business Case Study: The Honda Motor Company

The Honda Motor Company is a public multinational corporation best known for its automobiles, motorcycles, and power equipment manufacturing services. Honda Company has its headquarters located in Minato, Tokyo, Japan. With sales of up to 14million engine units per year, Honda Company has, over time, morphed into the world’s eighth biggest manufacturer of both motorcycles and internal combustion engines. Although the aforementioned items are amongst its biggest offerings, they are not the only ones. The company also manufactures and sells marine engines, garden equipments, generators and watercrafts. In addition, Honda company in the recent years made great strides towards commercializing artificial intelligence, robotics, aerospace technology,

Later, Soichiro started a company, after securing a loan, known as Tokai Seiki which secured a contract to supply Toyota Company with piston rings which later failed due to the poor quality of the pistons. Subsequent to the World War two, Toyota acquired 40% of the company, which in turn led to the demotion of Soichiro from president to senior manager. Afterwards, Honda went on to open the Honda Research Center. It’s at this time that, they started researching and developing engines that could be attached to bicycles and motorcycles. But the first breakthrough came in 1949, when the company produced a full motorcycle that was known as Model D. This led to the success of the company and within the year 1964, it became the biggest seller of motorcycles in the world. However, they did not indulge in the development of automobiles until 1963 when they put up the T360 mini pick-up truck for both public and industrial use. Its s500 sports car was then developed and had a chain linking the vehicle’s engine and its back wheels. This is the possible origin of the design that motorcycles went on to acquire. The company then went on to expand and sell the two developed vehicles to different markets for the next decade. It is during this time that the company opened a subsidiary in America that was known as the Honda of

One major situation is that Honda Motor Company is planning to manufacture and export more than 100000 motorbikes manufactured in Vietnam by this year of 2015. The company is trying to double its current Vietnamese export in an ambitious plan that seeks to become the biggest shareholder of motorbike in Asian countries. In addition, the company is also seeking to revamp its customer offerings, by introducing high end bikes where the old ones were purchased before. This is in an effort to increase the number of sales than the company would have expected in such a short amount of time. The company is expected to push for and find new clients, informing them of new available motorbikes. If there are no clients, the company will be forced into a loss considering their input in the different strategy that has been