Honda Ridgeline Argument Essay

During the 2016 Super Bowl, an ad for the new Honda Ridgeline aired. This commercial stood out amongst others because of its humorous approach. It consisted of singing sheep and a talking dog, while showing off the truck bed’s sound system and its extra storage component. In the media, this ad received positive feedback, which coincides with our opinion of the ad’s effectiveness.

Unlike other truck ads, this ad for the Honda Ridgeline does not specifically target strong working men. This ad reaches out to a much broader audience, including middle-aged men and women, children, and people in search of an everyday vehicle. Based on the music choice, “Somebody to Love” by Queen, Honda is reaching out to both men and women in their forties. Bringing animation to animals like sheep and dogs makes the ad susceptible to children and younger audiences. Because the Honda Ridgeline is a smaller size truck, this ad would appeal to those people that do not need strong towing and hauling capabilities, but more to those in need of a reliable

The ad ranked in Business Insider’s Top 5 list of Super Bowl ads at number three on Forbes’ Top 10 list at number nine. William Arruda, the author of Forbes’ article on the Super Bowl ad says the ad is “really fun”, “quirky” and “makes you want to know more.” Mashable also named the ad one the Super Bowl’s ten best as well as saying in the ad “Animals do well, and singing animals do even better in this adorable ad set to a beloved Queen song.” The Washington Post also said the ad was “Better than your average talking animal commercial because of how well the ad’s concept shows off the product”. A last good measure of consumer’s response. Business Insider compiled a list of consumer’s responses to the ad on Twitter. Most were overwhelmingly supportive of the ad, with consumers like Madison Creasman saying “That sheep singing Queen commercial was