Honda Sales Promotion Report

9282 Words38 Pages
EXECUTIVE SUMMARY

The project aim is to do “ A Study on Advertisement and Sales Promotion of Honda Shine”. A study on Advertisement and sales promotion of Honda shine is to know fully Detail about the Shantinath Honda’s promotion activities about the bikes. which the dealer is selling and advertising the Honda shine bikes. Dealer deals with only with customers, I worked every day for the detail about Dealers Sales and promotion activites about the bikes, dealers get satisfied when the product is moving fast and has highly demand for the bikes per day I use to meet around 10 customers and collect information about awareness of Shantinath Honda and what they think about the Honda bikes.
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E. PROMOTIONAL ADVERTISING:
Its object is to increase the sales. These are also known as ‘display advertising’. The following are the important types:
 WINDOW DISPLAY:
This medium is used to attract the public. A good arranged system of window display increases the sales.
3.11 SALES PROMOTION: The main aim of the sales promotion will be collecting incentive tools .by promoting the sales customers might be in a position to know the brand value of the company. Advertising provides a basic means to buy the product.

PURPOSE OF SALES PROMOTION:
The main aim of promotion is to publish information to the prospective customers. Merchants use incentive-type promotion for attracting the customers, so that they can reward loyal customers so that companies can increase the repurchase rates.

OBJECTIVES OF SALES PROMOTION:
The major objectives of sales promotion are:
 To attract the new customers.
 To inform the public about the new products.
 To stimulate the demand by popularizing the products.
 To create brand image.
Sales Promotion is effective when:
 A new brand is introduced.
 We have to communicate a major improvement or attraction in product.
 Enlarging the result of
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4.4 TABLE SHOWING THE PERFORMANCE OF THE PRODUCT:
LEVELS NO.OF RESPONDENTS PERCENTAGE
EXCELLENT 9 18
GOOD 23 46
AVERAGE 18 36
POOR 0 0
TOTAL 50 100
ANALYSIS:
Customers who think that the performance of the product is excellent & good are 18% & 46% respectively whereas 36% feel that the performance is average.
4.4 GRAPH SHOWING THE PERFORMANCE OF THE PRODUCT: INTERPRETATION:
The aboveGRAPH shows that the performance of the product is good because 46% of the respondents feel that it is good, 36% of the respondents feel that the performance of the product is average and 18% of the people feel it is excellent.
4.5 TABLE SHOWING THE AFTER SALES SERVICES BY SHANTINATH HONDA:
LEVELS NO.OF RESPONDENTS PERCENTAGE
EXCELLENT 4 8
GOOD 30 60
AVERAGE 15 30
POOR 1 2
TOTAL 50 100
ANALYSIS:
In this part of the survey respondents feel that after sales service good up to 60%, 30% of the respondents feel that it average, 8% feel that it is excellent and only 2% feel that it is
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