The advertisement helps the organisation to reach to their targeted customers in an effective manner and at the same time, also enables them to develop a superior relationship with the public as a whole. Other techniques that are used in marketing are mainly transactional marketing, viral marketing, and mass marketing. The marketing process helps the organisation to increase the customer base for the company, which in turn leads to the development of the sales level for the organisation. Different marketing techniques must be incorporated within the marketing strategies of the organisation so, the companies are able to enhance their operations and at the same time develop in the near future (Hynes and Janson,
This is to enable customers to recognize what the seller sells. For example, the company (Tesco) works hard in terms of packaging so it can attract users to buy it. Not only that, promotion also plays a role. When good quality, reliable items and strong brand image can lead to excellent value. Users will not hesitate to buy them.
This may involve promotion of the product, creation of an extensive distribution process to reach a wider consumer area, and putting attractive pricing to lure more customers into purchasing the company’s products. Coming up with innovative ways of increasing the usage of the product will also, help a company improve its sales in an established market (Maria, Grandinetti, & Bernardo, 2012, p.
Explained in a detailed perspective, companies normally take advantage of advertising in order to get their potential customers informed of the characteristics and features of products or services (). Dunn (1995) hold a view that advertising is a magical tool to appeal customers to a brand as well as maintaining the number of customers during some sluggish selling periods.
Sales promotion Sales promotion is that kind of marketing activity which provides an extra incentives or value to other promotional activity. There are two types of sales promotion Consumer oriented sales promotion -: this is generally done to promote products and services to the ultimate users like giving coupons, sample of the product, premium, discount, rebate, etc. This type of stimulates ultimate
BE 200 Q1- Part A) Describe what is meant by customer relationship management? Customer relationship management (CRM) refer to the practice, strategies and technologies the companies designed to reduce cost and increase profitability. The main goal is to improve the business relationship with customers by providing services or products that the customers want, by offering better and reliable customer service and gain customer loyalty. Part B) what is the different relationship levels companies can build with customers? Companies have various opportunities to attract the customers and gain more loyalty and Communication is on the top list.
More clients will come to them for the brand’s public awareness. Then it will lead to higher profits. Business Students: Since marketing is included in their curriculum, this could be part of their concern. Company: they can use this as a strategy to gain brand more publicity and potentially increase their sales. Marketing Educators: The research will help Marketing Educators as a reference to teach their students.
ABSTRACT The major concern of this study was to identify the awareness of consumers towards the sales promotions of Chic-boy in the area of Makiling, Calamba. Sales promotions are good marketing communication tool, and can generate interest and return customers. They may be able to add to consumer awareness to a brand at a lower cost than other promotional means. In this case, the goal is not additional profits but rather additional sales over the long term, as more consumers become familiar with the advantages of the particular brand. Consumers’ awareness is important to determine the familiarity before and after the sales promotion give an accurate evaluation of the immediate success of the promotion.
Brand extension refers to marketing strategy in which same name of a brand is used in a different product category. In short it is similar to brand stretching. Brand extension helps in evaluating opportunities related top product category, it identifies resource need and it helps organization to increase brand equity. brand extension is successful when customers value and goals match with that of core business and when these goals and value are personified in a brand then the brand is more acceptable by the customers in a business. brand extension is done for some purpose like for growth and development, trend in industry ,Economic Benefits and also for creating competition.
Advertisement is an important aspect in the Modern Business world, the strategy to keep the company profitable and to make maximum customers and to expand the market segment. The advertisement plays an important role. Advertising is a form of marketing communication that is used to persuade an audience to take or continue some purchase action, usually with respect to a commercial offering, or political or ideological support. It has been argued that for fast moving consumer goods advertisement plays a very important role and it also helps in developing the brand and creates a positive behavior to the brand. Advertising messages are usually paid for by sponsors and viewed via various media forms including mass media such as newspaper, magazines,