Case Study On Bakery

Respondents who might buy this honey-walnut cake had also been asked for their acceptable range of price. 20 people (56% by total) chose￥5-8 (including 5), whereas 8 respondents chose ￥10-15 (including 10) and 5 people choose ￥15-20 (including 15). In addition, there were 2 persons said they would buy it anyway if honey-walnut cake taste extremely good and could improve their health condition.
5. Where do you want to buy this product from?(multiple choice)
a. Bakeries； b. From coffee or tea shops； c. From the internet；d. supermarket. e. airplane snacks. Besides, we did an investigation of expected places for buying honey-walnut cake products by customers. In 34 respondents who are willing to buy our products, the most of them, (12 out

Therefore, there is uneven development of the industry in various areas like for instance Shenzhen and Guangzhou versus Fuzhou and Putian. as well as subtle differences of consumers’ taste in each province. Therefore, each area has its dominant bakery chains. Meanwhile, high-end bakeries are eager to differentiate themselves from competitors, and a focus of their strategy is on product quality and innovation, which creates ample opportunities for high quality ingredients from the U.S. and other countries, but price is still a challenge. Price remains a constraint that limits expansion of high quality ingredients in China. Setting up processing and manufacturing facilities in China is a way that many foreign companies employ to make their products more price competitive. Though traditional Chinese pastries such as mooncakes still dominate, consumers are becoming more sophisticated and demanding greater variety and quality of bakery products. Premium bakery chains continue to play a leading role in distribution and product innovation with fierce competition. Regional bakery chains are the most influential operators in respective territories, and there is no national chain yet. Major baking contacts have told Post that they tend to view China in terms of north, east and south while

Terrific nutritional values: honey-walnut cake is a great nutrient source which provides necessary fatty acids, carbohydrates, proteins, vitamins and minerals. In particular, walnuts contains more polyunsaturated fatty acids, walnuts function at hardening of the arteries, lower cholesterol level. Honey-walnut cake is a food riches in different types of vitamins and minerals. Compared to other vitamins or minerals supplements, our cake product is more advanced because it provides essential nutrients to the customers, but also satisfies their sensual feelings. Moreover, Middle-East people and Islamism people loves walnuts to do pastry in particularly, thus the overseas market is bigger than any other traditional