Hong Kong Food Truck Essay

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a) Current problems of The Hong Kong Food Truck Pilot Scheme i) High Food Prices
Food prices of food trucks are as high as eating set meals in fine dining restaurants. Weber (2012) notes that prices of mobile food can hardly be kept low due to high overheads and expensive fresh ingredients. Take “The Butchers Club”, one of the participating restaurants of the scheme, as an example, a normal-sized classic hamburger costs HK$ 80, customers have to pay more than HK$ 100 for a hamburger and a drink, without seats provided. The price and value ratio may not be balanced when comparing with dining in restaurants, especially when there is unstable weather. ii) High Operating Costs
Food truck operators have to pay high overheads amounting …show more content…

i) International Food Truck Festival
There is no International Food Truck Festival currently all over the world, Hong Kong can be the pioneer of holding such an occasion by assembling food trucks worldwide to share the culture. Leaving alone the costs and challenges of holding it, making the up-and-coming food truck culture as a regular event helps promote food truck operation as a global culinary destination (Linnekin, Dermer, & Geller, 2011). ii) Visible and dynamic cooking classes and Food Production Processes
Food truck operators can hold micro cooking classes or visualize the food production processes to customers to impress them and appeal to their eyeballs. Some food items of the food trucks, like hamburgers provided by Beef & Liberty, Crunch Munch, The Butchers Club and Pineapple Canteen, can be handmade in a way of mix and match freely by the customers. Micro cooking classes of these food trucks can be held to let guests, especially the family guests, to make the unique hamburgers together. Food production processes, such as the way of making dumplings by Ma Ma’s Dumpling and handmade process of noodles production by Mein by Maureen, can be considered to impress the guests in a visible way, letting them enjoy the food both in terms of “taste” and “visual

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