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Hong Leong Bank Berhad Case Study

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Service offered by Hong Leong Bank Berhad
There are several service offered by Hong Leong Bank Berhad (HLBB) in conventional ways and Islamic way. For Hong Leong Bank Berhad (HLBB), they divide the main services into 6 different main services to their customers. They are :
1. Personal Services
In personal services, Hong Leong Bank Berhad (HLBB) gives their customers the offer of 6 products for their customers. One of them is deposit. For the deposit services, they offer current account which is can withdraw the cash via ATM machine like the conventional ATM card and also make purchases worldwide. Other than that, Hong Leong Bank Berhad (HLBB) also provides Credit Cards, Loans such as personal loan or property loans. Besides, they also gives their customers the offer related to Remittance, Investments and Insurances.
2. Priority
To apply …show more content…

3. Business banking
Business banking is one part of strategic business under Hong Leong Bank Berhad (HLBB) that covers Corporate & Structured Finance, Commercial Banking, SME Banking, Private Banking, Trade Sales, Business Deposits and Front Office Management. Their purpose is to become a comprehensive financial solutions provider, offers innovative, customized products and value-added services to the corporate banking Business & our customers.
4. Mach
This service is a platform to bring together all Malaysians using one thing that can unite us. For this service, they use 4 different bears which is they issued for every month started September until December and the bears are different types for every month. In this services, Hong Leong Bank Berhad (HLBB) offer some products which is Money Box Deposit Account, Dream Jar Savings Account, Mach Fixed Deposit, Mach Credit Card, Mach Signature Credit Card, Insurance, Cruise Control Car Loan and I.O.U Personal

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