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Hong Leong Bank Case Study

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Hong Leong Bank Berhad is a public listed company on Bursa Malaysia and member of the Hong Leong Group Malaysia. Hong Leong Bank started its humble beginning in 1905 in Kuching, Sarawak, Malaysia under the name of Kwong Lee Mortgage and Remittance Company and later in 1934, incorporated as Kwong Lee Bank Ltd. In 1989, it was renamed MUI Bank, operating in 35 branches. In January 1994, the Group acquired MUI Bank through Hong Leong Credit Berhad. This milestone saw the birth of Hong Leong Bank and in October the same year, Hong Leong Bank was listed on the Kuala Lumpur Stock Exchange. Its board of directors are YBhg Tan Sri Quek Leng Chan, Tan Kong Khoon, YBhg Dato’ Nicholas John Lough @ Sharif Lough bin Abdullah and YBhg Datuk Wira Azhar bin Abdul Hamid Inheriting a proud heritage of Malaysian entrepreneurship, Hong Leong Bank is a testament that vision together with determination, innovation and its capability of responding to challenges and opportunities present a powerful and compelling force, which in return brings in growth and success in business. Building on the foundation of its strong entrepreneurial roots, Hong Leong Bank is committed to quality and professionalism in its drive towards its vision to build a viable, sustainable and globally competitive group of businesses. Standing on its strong heritage and armed with its commitment to embrace technological developments along with professional management structures, systems and methodologies, Hong Leong Bank is

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