Hooters Swot Analysis

1036 Words5 Pages
Hooters’ SWOT Analysis Is Hooters in danger of going out of business? This paper will develop a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect an organization. The organization being analyzed is Hooters. Hooters is a restaurant that has targeted a mostly male customer base. It was found that “Hooters was appropriately incorporated on April Fool’s Day, 1983, when six businessmen with absolutely no previous restaurant experience got together and decided to open a place they couldn’t get kicked out of. The restaurant would combine their favorite manly finger foods with the 50’s and 60’s music they felt best exemplified a happy, nostalgic time in most Americans’ memories” (Hooters, n.d). The major…show more content…
This popularity increase can also help attract female clients since they might not normally be interested in the Hooters experience but could be lured in by the fact that Hooters offers free UFC PPV to it’s paying clients. The talent pool that Hooters needs to target in this local area is the University of Arizona campus. A good way to attract those potential employees is by holding a job fair on the campus for struggling students looking to make extra income while attending college. Tilted Kilt and Twin Peaks is failing to adequately service the market by not offering UFC PPV. An unmet need or want that Hooters can fulfill is by offering a taxi service for its customers. Hailing a taxi in this market is a daunting task and it is something that could make Hooters stand out from its competitors. Hooters can package their product differently by changing the billboards from a young woman in short shorts and a tight shirt to possibly a family dining with the young girl in the background. This could appeal to the family oriented customer base but also the young male clintel. Hooters can not take advantage of historically low interest rates to refinance debt because they do not have debt. Hooters has threats just like any other restaurant but their threats are a smaller customer…show more content…
BWW could become a competitor of Hooters if they changed their business model to incorporate young female waitress’ that dress provocative. The staff at Hooters could be poached by Twin Peaks or Tilted Kilt because they run similar business’ so Hooters needs to focus on keepin them satisfied or risk losing them. Hooters has trademarked their brand so they are not at risk of loss or theft. Hooters does not have to rely on third parties for critical steps in their development process that could cause derailment of their delivery schedule. If suppliers ran out of chicken than Hooters would need to serve an alternate type of food. This is where Tilted Kilt holds the advantage over Hooters because they offer more variety of food types than Hooters does. If a supplier ran out of beer than Hooters is able to overcome this because they offer a wide variety of beers. If there is natural disaster Hooters has insurance so they will not be hurt by uninsured property damage but they would suffer from loss of customers if it affected the entire town. If Hooters’ customers go bankrupt then they will suffer from loss of business and could potetionally go out of business. If Hooters’ website is hacked it could lead to some brand slander but it would not cripple the company becaue they are not an on-line business. Hooters has insurance so if they are sued they would be covered in the event that a
Open Document