Future Trends In Hospitality Industry

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In 21st century, consciousness on sustainable business has been raise broadly. Empirical evidence by measurements has been developed to weigh development against nature, present against future, and certainty against the unknown (Anderson, 2013).
Hospitality business as major component of Travel & Tourism has become an important industry in 21st century further to the fast growth of Travel & Tourism in global economy (10% of global GDP) in 2014 (World Travel & Tourism Council, 2015) and likely continue growth in 3.7% per annum of the next 10 years.
As hospitality industry is massive ongoing use of products and resources, a necessary environmental action to protect the environment and save resources for future generations is necessary.
Over …show more content…

Follow by the Genting’s business activities and impact on environmental, society and economy responsibility, and elaborates alternative approaches to problem solving and the attainment of efficiency.
LITERATURE REVIEW
Swart & Raes, 2007 has depicted that the term sustainability, sustainable development, and sustainable growth have entered into the vocabulary of academics, business people, and policymakers alike as these communities have come to believe that economic growth must considered its ecological and societal impact if it is to be sustained longevity.
In 20 years ago, World Commission on Economic Development (WCED) has brought sustainability as one of the key issues into the mainstream of corporate business practice and scholar research’s agenda (Crittenden, et al., 2011; Holleran, 2008). The demonstration of business accountability to society has employed several terms and management approaches (for example, sustainability, sustainable development, triple bottom line, corporate social responsibility (CSR), environmental responsibility, social responsibility, corporate citizenship and green marketing) (Crittenden, et al., …show more content…

Empirical evidences of literature and practices regarding CSR richly synchronized; explaining tremendous growth of understanding toward CSR (Sethi, 1975; Carroll, 1999; Ferrell et. al, 2011; Lozano, 2008; Visser, 2005) within the sphere of western. Nevertheless, in eastern countries, the theory development and illumination of CSR practices have yet to capture, explore and examine especially in hospitality industry. An eclipse in understanding CSR growth may be generated by such a lapse between practices and theories (Omar, et al.

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