ipl-logo

Hospitality Industry Reflection Paper

1120 Words5 Pages

In this reflection paper I will be reflecting on marketing in hospitality industry. I will be giving personal examples and thoughts related with different topics which are “service characteristics of hospitality and tourism marketing” and “market segmentation, targeting, and positioning”. I will be referring textbook when it is needed.
As Karl Albrecht states “Managers do not control the quality of the product when the product is a service . . . . The quality of the service is in a precarious state – it is in the hands of the service workers who ‘produce’ and deliver it.”
Hospitality industry is one of the main industries in this world and this is the relationship between guest and host. Hospitality also involves showing respect for their guest, treat them equal and providing what they need when they are in the hotel or requesting on a thing such as need a tourist to bring go around the town, need transportation and other. The hospitality industry basically provides lodging or accommodation to people who travel and needs shelter for the day. Today, the hospitality industry is providing more choices for its consumers all around the world from hotels, resorts, inns, hostels and many more. Hospitality industry is one of the industries that provide service so it is basically focused on customer satisfaction because customer who is the main major to pay us. In different kind of hotel will get a different type of service because it is depend on how the hotel functioning. If the

Show More
Related

  • Liberty Restaurant Research Paper

    125 Words  | 1 Pages

    Liberty Tavern Restaurant is an American dive bar style eatery in Fords, New Jersey. The atmosphere inside is reminiscent of the 80 's with dark wooden paneling around the walls, arcade game machines, a juke box and pink neon lights around the outside. Guests may also watch some of the big games being displayed on the 5 flatscreen TV 's around the bar. Liberty Tavern Restaurant is a family-owned business that 's been open since 1949.   Guests can enjoy a variety of popular bar foods and delicacies from Liberty Tavern Restaurant.

    Read More

  • Moe's Southwestern Grill Case Study

    731 Words  | 3 Pages

    As times change, the number one growing industry around the world is hospitality. Hospitality is the key to every successful company weither it be a hotel, restaurant, Movie Theater, or retail store. Any company can have a great core product, but if they are lacking in supplementary products such as enhancing elements or facilitating elements in which hospitable reasoning is involved in, then they will have put there company in an almost impossible passion for their core product to succeed. Pulling into the parking lot customers smell the amazing aroma trickling from the restaurant.

    Read More

  • Grand Hotel Research Paper

    347 Words  | 2 Pages

    The crescent hotel in Eureka springs Arkansas is one of the most haunted hotels in America. The hotel was first finished in 1886 it was a hotel until 1908. From 1908 to 1924 it was a college for women for 16 years. Then sat abandoned for 6 years, until being a junior college. In 1937 a man named Norman Baker bought the hotel, and turned it into a cancer hospital.

    Read More

  • Intercontinental Hotel Strategic Analysis

    1603 Words  | 7 Pages

    There are different strategies that must be considered by the organisations operating in hospitality industry. The contributions made by the firm donate towards the performance and achievement of the company. The purpose of this paper is to analyse the strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group.

    Read More

  • Shari's Restaurant Research Paper

    646 Words  | 3 Pages

    Shari’s Restaurant Introduction: Shari 's Restaurants is a chain of family dining restaurants in the western United States. Shari 's is open 24 hours a day, 365 days a year. Shari 's currently has 98 locations in California, Idaho, Nebraska, Oregon, Washington and Wyoming. Shari 's features a distinctive hexagonal building design for most of its restaurant locations.

    Read More

  • Critical Analysis: Intercontinental Hotels

    1523 Words  | 7 Pages

    The main objective of the paper is to explain a fair level of critical analysis and evaluation. The paper will also explain the good understanding of quality management approaches that includes original thinking with extensive academic underpinning. The hospitality industry has to be taken in the assignment and for that reason; Holiday Inn has been taken for analysis of this paper, which is a part of InterContinental Hotels Group (IHG). Discussion Holiday Inn is basically an American brand for hotels that is the main part of InterContinental Hotels Group (IHG). Holiday Inn is amongst the world’s largest hotel chains that is hosting around 100 million guest nights every year.

    Read More

  • Ethical Issues In Scientific Research

    2268 Words  | 10 Pages

    More specifically, it is mentioned that the author made a combination between the qualitative and quantitative methods. There is an analytical description of their theoretical background and it is explained in detail the advantages of using mix quantitative and qualitative methods, since there is a better understanding of the different aspects of the main issue and the research questions and also, there is a better and deeper data analysis and evaluation. So, the final implications are more valid and credible, too. The researcher makes a presentation of the sample of the research, which is the population described in the articles and reviews on hospitality of the past twenty years from 1994 to 2014.

    Read More

  • Hotel Bijou Research Paper

    732 Words  | 3 Pages

    TITLE Hotel Bijou Is Downtown San Francisco Jewel LEAD PARAGRAPH In a small building on a small block at the bottom of a downhill slope stands the petite boutique, Hotel Bijou. Its Art Deco charm, movie-theme motif and friendly staff put it quaintly out of sorts with the central-city coldness of the Union Square and Tenderloin neighborhoods that it straddles.

    Read More

  • Essay On Customer Service Culture

    1083 Words  | 5 Pages

    Customer service is vital for establishing and maintaining a loyal customer base. An excellent customer service culture is an essential part of a successful business or organisation. Quality products and competitive prices will take the back seat if your employees do not meet the expectations of your customers. Retaining customers will become a headache with rude and inexperienced customer service staff, ultimately leading to a drop in sales. Existing customers will take their business elsewhere, why patronise an organisation that has no regards for its customers?

    Read More

  • Decline Of The Roman Empire Essay

    417 Words  | 2 Pages

    Significant developments in the transportation facilities, inventions and innovations in the field of communication, ll}.ying of a strong foundation for industrialisation and urbanisation and further development of tourism as an industry paved ways for the development of hotels and motels. Besides, the growing significance of foreign trade, internationalisation of culture and civilisation and the need for setting the foreign exchange balance became instrumental in the organised development of classified and unclassified hotels. The officials on deputation, the business dons on trade promotion mission, the foreign representatives on peace mission, the domestic or foreign tourists interested in visiting a place for pleasure or for enriching their knowledge bank can't perform; if we don't work towards the development of hotels, motels, restaurants and cafeterias. The fact cannot be denied that the world of the hospitality industry has witnessed'multidimensional transformation from traditional to the modern age, In the past, the hospitality was due to religious and superstitious

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    The relationship between Hospitality and Tourism, Tourism and hospitality help each other, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. The inter-relationship between Hospitality and Tourism industry is

    Read More

  • Case Study: Hyatt Regency Trinidad

    1052 Words  | 5 Pages

    The hospitality industry is composed of company which focus on customer satisfaction namely, restaurants, retail or accommodation. One particular sector of the hospitality industry is the hotel sector. A hotel is an establishment that provides meals, accommodation and a myriad of services to tourists and travellers such as excursions, spa therapy, business and wedding events. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Many other businesses in the hospitality industry are linked with hotels such as, airlines, cruise ships and restaurants.

    Read More

  • Hotel Variability

    702 Words  | 3 Pages

    The hotel can deal with service variability by increasing the communication with guest. What the guest’s expected will not always same with what the service actually provided. For example, Four Seasons Hotel only provides spa services for guest ages 15 and older to enjoy massage treatments. Some guest might think there is no spa service for those under age of 15. Actually massage treatment for children ages 12 to 15 is provided if parents or adults are present with them.

    Read More

  • Swot Analysis Of Delivery Services

    1382 Words  | 6 Pages

    6.1 SWOT Analysis 6.1.1 Strength The company strength is: • The company has a well laid out financial base • Instant Delivery Services prides itself in delivering in time quality goods that are pocket-friendly in a bid to establish customer loyalty. • The company uses the latest technology in its operations, such as mobile apps to reach out to customers and provide feedback. • The customer service at the company is exemplary because the company believes that it is only through word of mouth that they would be able to penetrate the food delivery market. Because of this, they rely on loyal customers to spread their positive experience of the good service that they receive from the company to others.

    Read More

  • The Hospitality Industry

    867 Words  | 4 Pages

    Not only did restaurants get popularize but catering services were also introduced. These services are used in weddings, airlines and cruise lines and so on. Event planning is also a category of this industry, where events like weddings, birthdays and all are planned. People still have a thought that hospitality industry is limited to hotels and food only. Tourism and hospitality are an exotic combination, many type of transportation services are an integral part of the industry which are used by the customers.

    Read More

More about Hospitality Industry Reflection Paper

Open Document