Trends In Russia Case Study

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2.4 Hotel chains development in Russia
Inverse image of hotels – inns appeared in Russia in 12-13thcenturies. Those times they were called yawner and were located very close to each other. They offered accommodation and food for every type of travelers and were not that comfortable. Travelers also could leave their horses and other types of vehicles (Bukhtoyarova, 2007).
The next remarkable and important step of hotel development is connected with regular post and horse transportation development in Europe. In Russia, such types of accommodation were calledcoach stations. First post stations were established along post routes. Travelers could sleep over there; hide from the bad weather, and change their horses (Aleksandrova, 2007).
For the 15thcentury, inns joined the post stations. They might be called as motels inverse images (Aleksandrova, 2007).
In big cities in Russia appeared first inns, that were differ from inns. Courtyardsunitedfurnishedrooms, markets, shopsandwarehouses. As a rule, the area was walled with towers with entrance gates (Aleksandrova, 2007).
By the early 20th century in Russia began to create an excellent hotel, made by international projects and met all the requirements of that time. The process of development of the …show more content…

"Best Eastern" advertises its member hotels in a single directory and submit it to the international booking systems. However, it is inappropriate to call this form of association as a hotel chain, and "Best Eastern" as a management company, because it does not manage the hotels, does not affect the quality of service, does not have the mechanism of influence on the price or the image policy of its members, and does not develop marketing strategies for them. At the current stage of development of "Best Eastern," it can probably be classified as a voluntary hotel chain (or association), as well as its namesake in the

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