Introduction In the hotel industry, there are various departments in the hotel. One of the departments in the hotel is the room division department. In this department, it has two sub-departments and it is called the Housekeeping and Front Office. Housekeeping is a sub-department that concentrates on the cleanliness of the hotel and of the hotel rooms, whereas the front office, it is known as the heart of the hotel because this sub-department are responsible for the guest’s first and last impression of the hotel as the front office department is in charge of checking-in guest and also helping a guest to check- out. (Room Division , 2016) As for this essay, we are to research and compare a two 5-star accommodation property web-based marketing …show more content…
Guest like business people, company executives and professionals usually expect rooms to have more power points because they will be always on their laptop, phone and so on as they are on a business trip. Not only that, they also expect the hotel to offer fast Wi-Fi as they cannot do their work if they are interrupted by the slow connection. As for other guest like high income earners and widely travelled travelers, they expect their rooms to have a mini bar because they often would be tired and thirsty after going out for a walk or shopping. They would also expect to have a bath tub as they can take a relaxing shower after a whole day of …show more content…
The entire guest were pleased with their service and complimented on the cleanliness of the room and also the view from the room. Not only that, the guest was also happy that the hotel was located near to the entire shopping district. (Guest Reviews THKL, 2016) As for Grand Hyatt Kuala Lumpur, they too receive countless positive reviews. They were complimented for the wonderful staff they have and for the wonderful views that can be seen from the hotel. They also complimented for their pool area that provides excellent food menus and breakfast as well. Lastly, the guest was happy as their room was very big and spacious. (Guest Reviews GHKL, 2016)
Decide and justify which property has the best official website to tempt guest with their reservations, reception, front office and executive club
It is one of the most, if not the most luxurious hotels in Ocean City, Maryland. Enjoy a delightful oceanfront view in one of its stylishly adorned suites and guestrooms. It has 210 suites and 210 guest rooms. Each is festooned with gracefully modern furnishing and comes with kitchens, personal refrigerators, satellite televisions, music and video players,
Offering between one and three bedrooms, the community offers different floor plans, including those with a garage. With walk-in-closets, garden tubs, and high end finishes, residents of this community often find themselves feeling like they are living the resort lifestyle. The private patios, however, are often the most enjoyed amenities of this apartment
The Hampton Inn & suites website utilizes several techniques to engage and persuade visitors to choose their hotel instead of their competitors. Additionally, this website applies logos, pathos, and ethos in many different forms to deliver a thorough synopsis of their amenities, services, suites, dining, and superior membership offers. I will begin to examine the components of logos, pathos, and ethos in this website, and provide a detailed analysis. Furthermore, I am connecting this website to “Leaving the Motel” because the affair transpired at a hotel.
Most rooms have private balconies. It also has a restaurant within the territory. The hotel's facilities are as follows: cocktail bar, banquet facilities, lounge, reception, a swimming pool, conference facilities, laundry facilities, safety deposit box and disabled
This would be the best Spring break ever! We arrived at the hotel. It was about 100 stories and looked like it had jumped straight out a resort advertisement. The hotel had amazing architecture, which included a gold exterior and white detailing. A bellboy greeted us with drinks and a cart for our bags.
Marriott describes its business model, brands, senior leaders, and deeply-ingrained service culture as having firmly established Marriott as a leading performer (2013, para 1-2). Another source describes Marriott International as a company that takes pride in the fact that they have always taken care of their customers and employees above all else, living up to their slogan of “People First” (Addonizio, Mathos, Khalil, & Ortiz, F., 2012, para 1). Essentially, Marriott has gone to great lengths to focus their business efforts and strategy on providing the best working environment and hotel stay for employees and customers alike.
For the purpose of the study, the following external environment analysis of Airbnb will be based in the Singapore context. 2. PESTEL Analysis In this study, the PESTEL analysis will be applied to analyze how Airbnb interfaces with the six different factors in the Singapore context –
The aim of this case study is to investigate the applicability and functionality of organizational theories in Hilton Hotels Corporations. The first part of this case study is concerned about the compatibility between Hilton Hotels mission with its activity and purpose. Also, another aspect of this paper is to present the suitability of organizational theories referring to Human Resources Theory, System and Contingency Theory. In order to uphold this report, I will conduct a SWOT Analysis of Hilton Hotel Business. The last part of this paper presents a critically important aspect of a successful business in regards to the Hilton Hotels CSR programs and initiatives.
CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
In the case of hotels, suppliers create different consumer segments, we can relate to them as lower-end consumers, and higher-end consumers. Obviously, hotels cannot set the price that higher-end consumers are willing to pay, because all lower-end consumers will not be able to afford the good. Inversely, if hotels set the price that lower-end consumers are willing to pay, higher-end consumers gain huge consumer surplus, thus lowering the profit for the suppliers. In order to take the consumer surplus, hotels keep lower prices for some rooms in order to target lower-end consumers and offer some higher quality rooms (for example presidential suits) to target higher-end consumers. The difference in revenues providing different rooms and the same ones is seen below.
Having a value of over $10 billion, Airbnb “exceeds that of well-established global hotel chains like Hyatt” (Hospitality Net). This proves that this online service is significantly surpassing these stable hotel chains that have been competing in the industry for over 60 years. Along with this, a recent report by HVS Consulting & Valuation found that “hotels lose approximately $450 million in direct revenues per year to AirBnb” (Orourke). Although Marriott International has been performing with a 45% increase in revenues from 2012 to 2016, Airbnb has definitely had an impact on the consumer perspective of traditional hotel rooms. In addition to this, hotels also lose over $108 million of food and beverage revenues as a result of guests not spending their money at the hotel’s restaurant.
The staffs of Four Seasons Hotel can communicate to guest by define it verbally, printed on spa’s menu or state on
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
The internet gives individuals a tool for keeping in touch with family and friends that are in geographically dispersed locations, or when traveling and separated from support networks, while also facilitating the formation of new relations” (Rosen, Lafontaine & Hendrickson, 2011). One of this tool undoubtedly is Couchsurfing. From technical view it is a hospitality exchange and social networking website with platform for members from around the world locate accommodations while traveling by staying in the homes of other members. But from founders’ view it is a “small passion project” created for people who anywhere would want to share their homes with strangers. Couchsurfing is a global community of 10 million people in more than 200,000 cities