BUS 4406 Case Study 2 University of the People Ritz-Carlton, a household name that many people give this hotel company a near-mythic status in the industry, not only because it has always been a model of offering superb service, customers approval along with winning twice of the Baldrige award also enable the organization to take an invincible lead in the world market. 1. in what ways could the Ritz-Carlton monitor its success in achieving quality? What exactly should they check? (Use your experience, common sense, and, if needed, assumptions-if using assumptions, state them explicitly.) Interestingly enough, it is coincidental that I am a hotel practitioner by profession, hence I find this case study both illuminating and profoundly significant as it poses some challenging questions.
1. Rationale and Background The numbers of the travelers have been increased in the world nowadays, people travel for leisure, business or event travel etc, they normally stay in the hotel, resort, and hostel. When the travelers increased drastically, the workload of the staff in hotels will increase as well. The waiting time for the guest will enhance directly, hotels should apply self-service technology to avoid low efficiency and they can use self-service technology as an innovation to attract customers that have interested in advanced technologies. For instance, the self-check-in kiosk is the most used method in terms of a self-service method in the hotel.
I chose the Hilton brand of hotels for my SWOT/STEEPLE analysis. It started 96 years ago as one small hotel, but today it has become one of the biggest brands of hotels in the world. The Hilton brand of hotels has several strengths. The popularity of the brand that is linked with its good service and prestige is one of them. Its large recognition has made it easy for tourists or frequent travelers to have a reliable and “luxurious” (of course, depending on the brand of the Hilton Hotel) place were they would feel confortable.
This assisted me to face competitions and led to the improvement of my overall development. Hospitality, being one of the most trending subjects, it opens doors in every sort of Hospitality sectors. It can be stated as the subject that prepares you for the career across borders. Over the few decades, the field of Hospitality has been changing dramatically along with the explosive trends of the computer revolution, the globalization of business, tourism industry. In this increasingly complex and competitive business environment, Hospitality skills are very much in demand.
About my academic background, I have completed for a Degree of Bachelor of Business Administration in Hotel Management of Silpakorn University which collaborate with Vatel International Business School, France with First Class Honours in 2017. I think hotel industry is one of the fastest growing business all over the world and the thing about hotel industry that most passionate me is even the trends change all the time but hotel industry still remain. Hotel income can come from many department not only accommodation but also include food and beverage, wedding and events. Besides, I think my personality is suit for this field because I’m a friendly person, positive attitude, service mind and self controlled. For all the reasons above, I decided
Take the booming business-Airbnb, for example; which provide an innovative platform for customers to select the services and prices they want when landlords are renting out their houses and rooms through the platform. It already has more then 11 million guests stayed in Airbnb in 2008 (Kurtz 2014), which is expanding rooms and houses rapidly. There is no doubt that Airbnb would be recognized as a big substitute in hotel industry because it is going “to surpass the world’s largest hotel chain, including IHG and Hilton globally” (Kurtz
Our success is based on our proven ability to provide customer-driven travel services, combining original concepts with unrivaled understanding of our clients' specific needs. My name is Presleith Yvette McPhee, I am the owner and CEO of Ravissant Dream Travel. Over the course of my career I have established myself as an innovative and genuine entrepreneur, with a unique approach to stylish vacationing and relaxation. Today I am proud to be at the forefront of one of the most exciting travel niches, setting new standards in how smart successful people choose to pamper themselves. My personal enthusiasm for touring the world and my strong passion for stylish living concepts have resulted in the launch of a truly unique travel boutique, dedicated to cherishing the love of glamorous relaxation.
Tourism is constantly one of the surely understood subject. The meaning of tourism is the provisional developments of individual’s destinations outside their typical spots to different spots. There are a wide range of purposes with regards to voyaging. Two of the normal intentions are relaxation and business. Tourism is one of the quickest developing industry on the planet.
The goal is to leverage your company’s unique capabilities in supporting social causes, and improve your competitive context at the same time. The job of today’s leaders is to stop being defensive and start thinking systematically about corporate responsibility.” Michael Porter, Professor, Harvard Business School, “Social responsibility is the responsibility of an organization for the impacts of its decisions and activities on society and the environment through transparent and ethical behavior that is consistent with sustainable development and the welfare of society; takes into account the expectations of stakeholders; is in compliance with applicable law and consistent with international norms of behavior; and is integrated throughout the organization.” Working definition, ISO 26000 Working Group on Social Responsibility, “The World Business Council for Sustainable Development has described CSR as the business contribution to sustainable economic development. Building on a base of compliance with legislation and regulations, CSR typically includes “beyond law” commitments and activities pertaining to”: • Corporate governance and ethics; • Health and safety; • Environmental stewardship; • Human rights (including core labor rights); • Sustainable
Tourism is presently one of the main monetary exercises on the planet adding to financial, social and political advancement of different locales and Krippendorf (1989) contends that we should be mindful to the development of this movement. The hotel industry is one of the main sub-sectors of tourism and Cunha (2003) believes that the hotel industry was one of the in the principal motives for the development and growth of tourism, which has led to increased number of establishments hoteliers, respective size and organizational complexity (Quintas, 1998). Also the national hotel accompanied the growth of international hospitality thus becoming in the activity with the highest weight among all activities covered by the national tourism. Lima (2003)