ipl-logo

Hotel Marketing Performance

3512 Words15 Pages

ABSTRACT
The Basic aim of this report is to demonstrate the impact of marketing on the sales of a business organization with respect to Dusit Devarana New Delhi in this case.
Philip Kotler (2013 , 14th Edition) defined marketing as identifying and meeting human and social needs. One of the shortest good definition of marketing is “meeting needs Profitably.
Good Marketing requires understanding personnel product including the specialists that will enable the dynamic and environment that will be competitive in nature.
For continuous success it is important to that the key personnel in the department that is has direct involvement should be carefully identified and positioned.
It is important to understand that marketing play an important role …show more content…

Merits and demerits of marketing.
4. A Great threat can be experienced if the marketing problem of an organization is neglected in long run, especially when it is related to hotel sales.
5. With due respect to the above statement examining the impact of marketing activities on sales volume of a hotel using the Dusit Devarana New Delhi as the case. The Current market trend related to the hotel users lie’s in the importance of the offering by the company the service quality and how the supply and demand chain is being managed. Cost play an important role in managing the quality of a product.
6. With respect to opening of first Thai chain hotel in India The Dusit has made a remarkable name in just two year after opening a first of its kind flagship hotel in the capital of India, Thai hospitality being famous across the global has made its presence felt tremendously.
7. Dusit Devarana New Delhi faced both Competitive and dynamic market setting, company has been able to make its mark by focusing on maintaining leadership amongst its core competitors in the same industry. With adoption of integrated marketing concept as the basis of its marketing operation. Hence it becomes important for the company to focus on informing and reminding the customers on the differentiation that is being provided to them when compared to the other hotels in the same …show more content…

Hence the emphasis was on the customer to decide as to what they wanted rather then what company wants to provide to the customer, Which has helped to focus on the concept in which the product was designed just not to be sold to the customer but to satisfy the customer for the amount that is being

Show More
Related

  • Nt1330 Unit 2 Health And Social Care

    103 Words  | 1 Pages

    - working with working staff to set up strategies, models and frameworks. - Setting client administration measures & assuring that the current standards satisfy the customers & helps retaining them. • Coordinating with the workers themselves can help effectively in setting appropriate models for the procedures & systems because they are the ones who interact directly with raw materials and producing the products, so they would know better if anything in manufacturing needs improvement or so. • It is important to satisfy the current customers in different possible ways in order to retain them which eventually leads in attracting more customers as well.

    Read More

  • Swot Analysis Of Maple Leaf Foods

    859 Words  | 4 Pages

    The utility of this philosophy is clear only demand exceeds offer. Its greatest draw back is that it 's not forever necessary that the client on every occasion purchases the cheap and simply on the market product or services. 2. Product

    Read More

  • Business Analysis: Outrigger Hotels And Resorts

    961 Words  | 4 Pages

    1 What is Outrigger Hotels and Resorts’ strategic position? What are the firm’s Critical Success Factors (CSF)? Outrigger Hotels and Resorts are currently using geographical and product diversification strategy. The firm expend their firm around Pacific Ocean and diversify its product portfolio by adding condominiums resorts and OHANA hotels.

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

    Read More

  • Hilton Garden Inn Marketing Strategy

    1248 Words  | 5 Pages

    KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

    Read More

  • Swot Analysis Of Hotel

    887 Words  | 4 Pages

    They have two restaurant and executive lounge in their hotel chain. The hotel offer donations for National Kidney Fund. Through economic factor, business examines the economic issues that are bound to have an impact on the company. They use their advertising for newspaper with target of Malay people. This hotel targets Chinese, Myanmar and Indian people.

    Read More

  • Swot Analysis Of Skillshare

    1415 Words  | 6 Pages

    6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.

    Read More

  • Rosewood Hotels Case Study

    1037 Words  | 5 Pages

    Each hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.

    Read More

  • Value Proposition Of Fitbit

    1808 Words  | 8 Pages

    This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.

    Read More

  • Coca Cola Product Differentiation Strategy

    785 Words  | 4 Pages

    This would attract a pool of workers of the highest caliber, thus leading to more value induced into the company. # Successful communication of perceived strengths of the product: Integrated marketing strategy- This has

    Read More

  • External Factors In The Hospitality Industry

    1245 Words  | 5 Pages

    Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    The companies in today industry serve a huge competitiveness. Current competitors take advantage of the demands from consumers to earn high profit margins. Fendi is known as a rich brand heritage and is the first global group in luxury product. They are widely recognized for its leathers, furs, watches and bags.

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

More about Hotel Marketing Performance

Open Document