Hotel X Marketing Strategy

1.1 Purpose of the study

The aim of the thesis is to create a strategic marketing plan for the hotel X; First to evaluate the current marketing situation of the hotel and what are the possible needs and gaps that might have. Basic information about the situation marketing plan can be sformirovan.Tsel for a new marketing plan is realistic and applied so that the hotel can use it in their marketing.

1.2 Hotel X

Hotel X is a small private hotel in Helsinki, Finland. More precisely it is in Malmi, near the train station and shopping center Malmi Nova.Otel was founded in 1989 at the beginning of the 90s the hotel was rented for a few years, but then returned to their owners in 1994, and the owners were to practice its hotel business at the X with

These studies will be classified in the same part of that marketing plan; situational analysis, SWOT-analysis, goals / objectives, marketing strategy and plan deystviy.Harakter in-depth interviews that the interviewing process is not so strict and discussion flowing freely. That is why the collection of scientific data clearly be collected under the same topics, not just the answers to the question of the respondent on voprosu.Forma questionnaire attached to this issledovaniy.Tsel study was to gather strategic marketing plan means that no more action marketing, and more general marketing opportunities at X, may have. That is why the study does not suggest any specific information on pricing, budgeting or specify which employees are responsible for that but the result is more general action plans on marketing

Mainly because it is in the same building as the Kiinko, so that makes it very convenient for students to stay in during the courses Kiinko. And the location of the hotel in Malmi is also very good for it's almost next to the train and bus station. This improves the accessibility from the center of Helsinki, and the airport. Even if there is no direct transfer from the airport to the hotel, the bus to the airport public transport stops at the station as well.

The size of the hotel was also classified as a force and was thought to contribute to many other factors as well. Being a small hotel, it gives the opportunity to serve each customer personally for more employees have more time to do it than with a great hotel. This makes the new and old customers feel comfortable and welcomed, and it also creates a homely atmosphere in otele.Delo that the hotel is privately owned family business also contributes to this. Many customers appreciate the fact that this is a small family business, and choose the hotel for this particular reason, and not, for example, going into a large hotel