Hotel Marketing Strategy

3306 Words14 Pages
I. Executive Summary The Hospitality industry is only one of several industries that together make up the travel and tourism industry. Types of hotel guests and the various types of hotels they patronize. You will know the emerging hotel concepts and some of the differences between chain and independent hotels. It’s important to understand the ways in which hotels are categorized. Hotels can be categorized by location, ownership, price and other factors. Norfolk Hotel is representative of the boutique business hotel. Originally established in 1992 as the first Australian owned hotel in Ho Chi Minh City (HCMC), Vietnam, the Norfolk Hotel ensures commitment to provide exemplary hospitality. Our guests enjoy endless amenities in a richly appointed…show more content…
Many business travelers from all over the world and even locals enjoy countless activities, attractions, dining, and recreation. A hidden gem awaits you on every corner of the city and where Norfolk Hotel is located. III. Strategic Focus and Plan Our marketing strategy's objective is to communicate the unique set of services that we offer to discerning hotel guests. We attempt to direct the focus of our guests to the issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. Norfolk Hotel offers the best, most personalized service for the corporate traveler. We include business essentials in every room, such as a nice desk, daily English Newspaper, internet connection, wireless high speed and broadband internet access, local city calls and provide meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Our marketing strategy will allow us to communicate our brand values, develop close working relationships with our customers and suppliers and to identify the needs of our guests in an effective…show more content…
This area of business accounts for 70% of the property's revenue. The current market is somewhat depressed, due to the economic downturn and restrictions being made on corporate travel. This threat to the critical corporate sector could be considered as short to medium term. Norfolk Hotel must continue to focus on delivering an exemplary business service, at affordable rates, in order to develop the customer relationship beyond one stay. Competitive room rates have been cut dramatically in order to attract contract clients over the next 6-9 month period. The Norfolk Hotel's survival in the current environment, will be dependent on repeat corporate contract business and customer loyalty to the brand. The brand must therefore continue to deliver on its promise and values. 4.1 Market Needs The Norfolk Hotel offers value and benefits to our clients, over and above the standard of our facilities and affordable rates. We seek to provide our guests with an exemplary personal service, and level of recognition that they have come to rely upon. We provide our guest with a luxurious, relaxed environment within which to conduct their
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