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Hotel Marketing Plan

3306 Words14 Pages

I. Executive Summary
The Hospitality industry is only one of several industries that together make up the travel and tourism industry. Types of hotel guests and the various types of hotels they patronize. You will know the emerging hotel concepts and some of the differences between chain and independent hotels.
It’s important to understand the ways in which hotels are categorized. Hotels can be categorized by location, ownership, price and other factors.
Norfolk Hotel is representative of the boutique business hotel. Originally established in 1992 as the first Australian owned hotel in Ho Chi Minh City (HCMC), Vietnam, the Norfolk Hotel ensures commitment to provide exemplary hospitality. Our guests enjoy endless amenities in a richly appointed …show more content…

5.4 Promotion
Promotion: primary focus will remain on mass communication via print ads in trade publications and on the Internet. Direct mail campaigns to existing and prospective clients will increase as a cost effective means of targeted campaigning.
Personal selling in the local market will remain an important element of the mix in order to continue to build long-term relationships within the local community and generate high levels of corporate activity.
Public relations activities will continue to play an important role in the marketing mix, presenting the hotel as a supportive member of the community and participating in significant local events.
VI. Marketing Program
Advertising Milestones
Milestones
Advertising Start Date End Date Budget Manager Department
Contract media space 1/1/2013 4/1/2013 $20,000 Anh Macom
Ad agency liaison print ad material 1/6/2013 14/8/2013 $11,000 Anh Macom
Dispatch/monitor campaign results 1/9/2013 10/9/2005 $2,000 Giang …show more content…

The new website will be ready to launch in April.
Website Milestones
Milestones
Web Development Start Date End Date Budget Manager Department
Homepage Re-design 15/1/2012 30/1/2012 $1,000 Anh Marcom
Online reservations 1/7/2012 30/7/2012 $15,000 Anh Marcom
Total Web Development Budget $16,000
Service
Our hotel provides guests with an alternative to the impersonal, large five star properties in the city. Strategically located, our property enables our guests to be at the heart of the business community and yet in an environment of calm and professionalism. We seek to differentiate our product and services in the following areas:
• Personal recognition of our frequent travelers who return time and again.
• Luxurious rooms that offer a sense of doing business from 'home.'
• Staff that have a strong customer-service ethic.
Business facilities second to none in town.
VIII. Implementation Plan
New marketing campaign efforts will be focused from January through April, aimed at the launch of the redesigned website in July. We will continue to track the results of this campaign for the remainder of the year.
Sales

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